The client is a California-based IT start-up providing specialized patient management software. Following a significant venture capital investment, they required an immediate, scalable outreach engine to penetrate the North American medical market.
\n\n\n\nDespite securing substantial funding, the client lacked the internal sales infrastructure to conduct high-volume prospecting. Their internal team was focused on software demonstrations and closing deals, leaving a gap in top-of-funnel development. They struggled to reach busy tech decision-makers and tech buyers, resulting in a stagnant pipeline that did not reflect their new growth targets.
\n\n\n\nTo help the Client refine its marketing efforts and boost its sales pipeline, Mercury Labs deployed a tailored Sales as a Service program focused on Lead Generation and Appointment Setting.
\n\n\n\nMercury Labs aimed to:
\n\n\n\nThe program unfolded in three main stages:
\n\n\n\nThe Mercury Labs team developed a customised lead nurturing strategy, delivering tailored messages that resonated with different decision-maker groups. Using an AI-powered approach, they created nurture paths that integrated phone, email, web, and LinkedIn interactions within a flexible outreach framework.
\n\n\n\nMercury Labs’s proprietary CRM, Smart Engage, streamlined the coordination of all outreach activities, ensuring the Client stayed updated on the program’s progress and results.
\n\n\n\nWithin three months, the program generated 52 Sales Qualified Leads (SQLs) and 88 Marketing Qualified Leads (MQLs), providing a high-velocity pipeline for the client\u2019s internal team. Additionally, the multi-channel outreach established 589 new LinkedIn connections with key medical decision-makers, significantly expanding the client’s long-term market presence.
\n","protected":false},"excerpt":{"rendered":"A California-based IT firm partnered with Mercury Labs to scale their outreach after a major investment. Through a tailored Sales as a Service program, they secured 52 SQLs and nearly 600 new decision-maker connections in the North American clinical sector.
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\nDespite securing substantial funding, the client lacked the internal sales infrastructure to conduct high-volume prospecting. Their internal team was focused on software demonstrations and closing deals, leaving a gap in top-of-funnel development.
\n","cs_campaign_type":"","cs_campaign_types":[{"value":"0","label":"Lead Generation"},{"value":"1","label":"Appointment Setting"}],"cs_campaign_duration":"3","cs_client_industry":"Technology (IT)","cs_client_location":"California, USA","cs_client_hq":"California, USA","cs_client":{"name":"","website":"","lob":""},"cs_target_location":"North America","cs_target_industry":"Manufacturing & Distribution, Food & Beverage, Healthcare & Life Sciences, Retail & Supply Chain, Construction & Engineering","cs_target_dm":"Clinic Owners, Administrators, Doctors","cs_results":[{"label":"Sales Qualified Leads","value":"52"},{"label":"Marketing Qualified Leads","value":"88"},{"label":"LinkedIn Connections","value":"589"}],"cs_highlights":[{"highlight":"Successfully executed 3-month program for a California-based HIT start-up."},{"highlight":"Increased brand awareness and engagement through multiple channels, specifically targeting high-traffic clinics."},{"highlight":"Enabled the Client to build valuable connections with 589 key decision-makers, significantly enhancing their long-term sales outreach and marketing effectiveness."}],"cs_challenge":{"cs_challenge_category":["Pipeline Growth","Improved Targeting","Augment Marketing"],"cs_challenge_category_long":"Despite securing substantial funding, the client lacked the internal sales infrastructure to conduct high-volume prospecting. Their internal team was focused on software demonstrations and closing deals, leaving a gap in top-of-funnel development. They struggled to reach busy tech decision-makers and tech buyers, resulting in a stagnant pipeline that did not reflect their new growth targets."},"cs_video":false,"cs_video_embed_code":"","cs_video_embed_code_square":"","cs_keywords":"","result1_label":"","result1_value":"","result2_label":"","result2_value":"","result3_label":"","result3_value":"","faq_header_title":"","faq_header_desc":"","page_faqs":false},"featured_image_src":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/03/Outsourcing-Sales-as-a-Service-Generating-50-SQLs-for-Enterprise-Tech.webp","yoast_head":"\n