The Client is a Canadian enterprise technology company providing cloud, AI, and automation solutions to mid-market and enterprise organizations. They serve businesses across retail, e-commerce, and manufacturing \u2014 helping operations teams modernize infrastructure, reduce costs, and improve supply chain and customer experience performance.
\n\n\n\nThe Client had a three-month window to fill seats for a flagship webinar targeting operations and technology leaders in Canadian retail and manufacturing. Their in-house team didn’t have the capacity, and direct hiring wasn’t viable on that timeline. They turned to Mercury Labs to own outbound end-to-end \u2014 from prospect research through registration and post-event follow-up.
\n\n\n\nMercury Labs deployed a focused team and supporting infrastructure to drive registrations and build qualified pipeline for the Client:
\n\n\n\nMercury Labs aimed to:
\n\n\n\nThe Performance Manager coordinated all roles and used registration data and call outcomes to continuously refine targeting and sequencing. As the webinar date approached, focus shifted to warm prospects and registered attendees. Following the event, the Calling SDR ran a structured follow-up sequence to qualify attendees and convert interest into discovery calls \u2014 delivering the strongest pipeline output of the engagement.
\n\n\n\nOver three months, Mercury Labs filled the webinar pipeline and converted event interest into sales-ready leads across Canadian retail and manufacturing.
\n\n\n\n\n","protected":false},"excerpt":{"rendered":"Mercury Labs helped a Canadian enterprise tech firm drive webinar registrations, generate 34 SQLs, and build LinkedIn pipeline across retail and manufacturing .
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\nThe Client had a three-month window to fill seats for a flagship webinar targeting operations and technology leaders in Canadian retail and manufacturing. Their in-house team didn’t have the capacity, and direct hiring wasn’t viable on that timeline. They turned to Mercury Labs to own outbound end-to-end \u2014 from prospect research through registration and post-event follow-up.
\n","cs_campaign_type":"","cs_campaign_types":[{"value":"0","label":"Lead Generation"},{"value":"1","label":"Appointment Setting"}],"cs_campaign_duration":"3","cs_client_industry":"Enterprise Technology","cs_client_location":"Canada","cs_client_hq":"Canada","cs_client":{"name":"","website":"","lob":""},"cs_target_location":"Canada","cs_target_industry":"Retail & E-Commerce, Manufacturing","cs_target_dm":"CIO, CTO, VP of Operations, Director of IT, Head of Digital Innovation","cs_results":[{"label":"Webinar Registrations","value":"112"},{"label":"Marketing Qualified Leads","value":"94"},{"label":"Sales Qualified Leads","value":"34"}],"cs_highlights":[{"highlight":"Mercury Labs ran a fully integrated webinar lead generation and appointment setting program \u2014 combining outbound calling, LinkedIn engagement, account research, and post-event follow-up \u2014 targeting senior IT and operations leaders across Canadian retail and manufacturing."},{"highlight":"The engagement went beyond filling webinar seats \u2014 Mercury Labs managed the full pipeline lifecycle from cold outreach through event registration to post-webinar qualification, functioning as the Client's complete outbound unit."},{"highlight":"The Client closed the program with 112 webinar registrations, 34 active SQLs, and a LinkedIn-connected prospect base primed for continued outreach."}],"cs_challenge":{"cs_challenge_category":["Pipeline Growth","Improved Targeting","Augment Marketing"],"cs_challenge_category_long":"The Client had a three-month window to fill seats for a flagship webinar targeting operations and technology leaders in Canadian retail and manufacturing. Their in-house team didn't have the capacity, and direct hiring wasn't viable on that timeline. They turned to Mercury Labs to own outbound end-to-end \u2014 from prospect research through registration and post-event follow-up."},"cs_video":false,"cs_video_embed_code":"","cs_video_embed_code_square":"","cs_keywords":"","result1_label":"","result1_value":"","result2_label":"","result2_value":"","result3_label":"","result3_value":"","faq_header_title":"","faq_header_desc":"","page_faqs":false},"featured_image_src":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/03/Canadian-Enterprise-Tech-Firm-Builds-Qualified-Pipeline-with-Callbox.webp","yoast_head":"\n