Drip Hydration is a United States-based provider of on-demand IV therapy services, delivering treatments directly to homes, offices, hotels and events. The company offers hydration, recovery and wellness solutions across major US cities and sought to expand strategic partnerships within the healthcare sector internationally.
\n\n\n\nDrip Hydration aimed to expand its presence beyond direct-to-consumer services by building executive-level relationships within global healthcare markets.
The company required a structured Account-Based Marketing (ABM) and multi-channel lead generation program capable of engaging senior decision-makers and converting outreach into measurable sales appointments. Without coordinated outreach and qualification, opportunities within complex healthcare buying environments risked being delayed or lost.
To help Drip Hydration refine its marketing efforts and boost its sales pipeline, Mercury Labs deployed a tailored Account-Based Marketing (ABM) program focused on Lead Generation and Appointment Setting.
\n\n\n\nThe program targeted senior healthcare stakeholders across hospitals, clinics and healthcare organisations using coordinated outreach across four channels.
\n\n\n\nMercury Labs aimed to:
\n\n\n\nIn collaboration with Drip Hydration, Mercury Labs utilized an AI-powered Ideal Customer Profile (ICP) to identify
healthcare organizations aligned with expansion goals.
Mercury Labs executed outreach across Voice, Email, Social Media, and Web channels:
\n\n\n\nTotal campaign performance:
\n\n\n\nMercury Labs\u2019s Smart Engage platform centralized tracking, follow-ups, reporting, and qualification throughout the
campaign
Over the six-month program, Mercury Labs helped Drip Hydration secure 145 sales appointments with healthcare decision-makers, generate 24 Marketing Qualified Leads (MQLs), drive 4,094 engagements across 44,288 multi-channel touchpoints, and identify 255 positive contacts within target healthcare organisations.
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\nDrip Hydration aimed to expand its presence beyond direct-to-consumer services by building executive-level relationships within global healthcare markets.
\n\n","cs_campaign_type":"","cs_campaign_types":[{"value":"0","label":"Lead Generation"},{"value":"1","label":"Appointment Setting"}],"cs_campaign_duration":"6","cs_client_industry":"Healthcare / Mobile IV Therapy","cs_client_location":"United States ","cs_client_hq":"California, United States","cs_client":{"name":"","website":"","lob":""},"cs_target_location":"APAC and International Healthcare Market","cs_target_industry":"Hospitals, Aesthetic Clinics, Medical Groups, Healthcare Organizations, Pharmaceutical Companies","cs_target_dm":"CEOs, Managing Directors, Medical Directors, Founders, COOs,Senior Healthcare Executives ","cs_results":[{"label":"Sales Appointments","value":"145"},{"label":"MQLs","value":"24"},{"label":"Multi-channel engagements","value":"4,094"}],"cs_highlights":[{"highlight":"Successfully executed a 6- month ABM and multichannel healthcare program for Drip Hydration."},{"highlight":"145 executive healthcare appointments secured across international markets."},{"highlight":"Strong executive engagement within hospitals, clinics and healthcare organisations."}],"cs_challenge":{"cs_challenge_category":["Pipeline Growth","Market Expansion","Improved Targeting"],"cs_challenge_category_long":"Drip Hydration aimed to expand its presence beyond direct-to-consumer services by building executive-level\r\nrelationships within global healthcare markets.\r\nThe company required a structured Account-Based Marketing (ABM) and multi-channel lead generation\r\nprogram capable of engaging senior decision-makers and converting outreach into measurable sales\r\nappointments. Without coordinated outreach and qualification, opportunities within complex healthcare\r\nbuying environments risked being delayed or lost."},"cs_video":false,"cs_video_embed_code":"","cs_video_embed_code_square":"","cs_keywords":"","result1_label":"","result1_value":"","result2_label":"","result2_value":"","result3_label":"","result3_value":"","faq_header_title":"","faq_header_desc":"","page_faqs":false},"featured_image_src":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2026/02/Callbox-Drives-145-Appointments-for-Drip-Hydration-in-6-Month-Program.webp","yoast_head":"\n