The client is a US-based third-party logistics (3PL) provider offering freight forwarding, warehousing, and last-mile delivery services. They wanted to expand their footprint across North America by connecting with decision-makers in manufacturing, retail, and e-commerce companies looking to optimize logistics and reduce costs. Their main goal was to build a steady flow of qualified appointments and strengthen their B2B sales pipeline.
\n\n\n\nThe logistics company had a strong service network but struggled with outbound prospecting. Their internal sales team relied heavily on referrals and existing clients, leading to unpredictable pipeline growth. Identifying companies with immediate logistics needs and engaging the right decision-makers proved time-consuming. They needed a partner who could deliver consistent, qualified appointments and actionable insights to prioritize high-value accounts.
\n\n\n\nMercury Labs developed a multi-channel lead generation and appointment setting program tailored for logistics buyers across North America. The campaign combined AI-powered data enrichment, targeted outreach, and account-based marketing to identify, engage, and qualify supply chain decision-makers.
\n\n\n\nOutreach Execution
\n\n\n\nCampaign Management & Optimization
\n\n\n\nThe campaign generated strong pipeline growth within six months:
\n\n\n\nThe partnership gave the client consistent visibility into market demand and a scalable framework for 3PL business development.\u00a0
\n","protected":false},"excerpt":{"rendered":"Discover how Mercury Labs helped a US-based 3PL logistics company grow its North American pipeline with AI-powered lead generation and qualified appointment setting.
\n","protected":false},"author":21,"featured_media":116393,"parent":3796,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-single-case-study.php","meta":{"_acf_changed":false,"footnotes":""},"categories":[901],"tags":[1220],"class_list":["post-116392","page","type-page","status-publish","has-post-thumbnail","hentry","category-case-study","tag-case-study-3"],"acf":{"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":false,"video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"leadgen_apac":false,"cb_asset":"https://mercurylabsmarketing.com/external/casestudies/CS_Driving-Qualified-Leads-for-a-US-3PL-Logistics-Company.pdf","cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":false},"cb_acf_testimonial":"","cb_regional_pages":false,"cb_acf_ctas":{"contact_form":"","banner_image":false,"goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":false,"alt_post_excerpt":"","alt_post_image_url":false},"form_redirect_url":"","cb_banner_announcement":false,"hubspot_form_guid":"6c1dda45-65a3-49f4-9de6-7bc157f6abbb","cs_gated_content":"The client is a US-based third-party logistics (3PL) provider offering freight forwarding, warehousing, and last-mile delivery services.
\nThe logistics company had a strong service network but struggled with outbound prospecting. Their internal sales team relied heavily on referrals and existing clients, leading to unpredictable pipeline growth.
\n","cs_campaign_type":"","cs_campaign_types":[{"value":"0","label":"Lead Generation"},{"value":"1","label":"Appointment Setting"}],"cs_campaign_duration":"6","cs_client_industry":"3PL Logistics","cs_client_location":"USA","cs_client_hq":"USA","cs_client":{"name":"","website":"","lob":""},"cs_target_location":"North America","cs_target_industry":"Manufacturing, Retail, and E-commerce","cs_target_dm":"Supply Chain Directors, Operations Managers, Logistics Heads, Procurement Executives","cs_results":[{"label":"Qualified Appointments","value":"245"},{"label":"Appointment-to-Opportunity Conversion","value":"32%"},{"label":"Faster Sales Cycle","value":"40%"}],"cs_highlights":[{"highlight":"245 qualified appointments in six months."},{"highlight":"32% higher conversion rate from lead to opportunity."},{"highlight":"40% reduction in sales cycle time."}],"cs_challenge":{"cs_challenge_category":["Pipeline Growth","Market Expansion","Improved Targeting"],"cs_challenge_category_long":"The logistics company had a strong service network but struggled with outbound prospecting. Their internal sales team relied heavily on referrals and existing clients, leading to unpredictable pipeline growth. Identifying companies with immediate logistics needs and engaging the right decision-makers proved time-consuming. They needed a partner who could deliver consistent, qualified appointments and actionable insights to prioritize high-value accounts."},"cs_video":false,"cs_video_embed_code":"","cs_video_embed_code_square":"","cs_keywords":"","result1_label":"","result1_value":"","result2_label":"","result2_value":"","result3_label":"","result3_value":"","faq_header_title":"","faq_header_desc":"","page_faqs":false},"featured_image_src":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/10/Driving-Qualified-Leads-for-a-US-3PL-Logistics-Company.webp","yoast_head":"\n