Grow your presence in North America with Mercury Labs. Our AI-powered, human-guided lead generation services connect you with decision-makers across the US and Canada, delivering qualified leads and steady pipeline growth.
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\n\n\n\nThe Client\u2019s internal sales team had successfully established a presence in the tech-forward segment of the contact centre industry, but was struggling to generate traction in more traditional verticals like finance and insurance. Breaking into these highly competitive markets required high-touch outreach, persona-driven messaging, and a scalable lead generation engine.
\n\n\n\nThey partnered with Mercury Labs to expand top-of-funnel activity and drive qualified meetings with decision-makers responsible for customer experience, quality assurance, and digital transformation.
\n\n\n\nTo help the Client refine its marketing efforts and boost its sales pipeline, Mercury Labs deployed a tailored Account-Based Marketing (ABM) program focused on Lead Generation and Appointment Setting.
\n\n\n\nMercury Labs aimed to:
\n\n\n\nThe program unfolded in three main stages:
\n\n\n\nThe Mercury Labs team developed a customised lead nurturing strategy, delivering tailored messages that resonated with different decision-maker groups. Using an AI-powered approach, they created nurture paths that integrated phone, email, web, and LinkedIn interactions within a flexible outreach framework.
\n\n\n\nMercury Labs's proprietary CRM, Smart Engage, streamlined the coordination of all outreach activities, ensuring the Client stayed updated on the program's progress and results.
\n\n\n\nWithin six months, Mercury Labs delivered 66 sales-qualified leads and 112 marketing-qualified leads, while generating 341 new social media connections with enterprise CX and contact centre leaders. The program significantly expanded the Client\u2019s reach into enterprise CX teams and helped them build a pipeline of highly engaged accounts across new verticals.
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\n"},{"question":"How do you handle compliance in North America?","answer":"All outreach complies with CAN-SPAM, TCPA, CCPA, and Canada\u2019s CASL regulations. We secure proper consent, honor opt-outs within required timelines, and safeguard data in line with North American privacy standards.
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\n"},{"question":"What kind of leads do you deliver?","answer":"We focus on senior decision-makers including CIOs, CFOs, CMOs, IT Directors, and business unit heads. Leads are qualified for fit and intent, so your team engages only with prospects that match your ICP and show real buying interest.
\n"},{"question":"How soon will I see results?","answer":"Clients typically see early engagement within 4\u20136 weeks. From there, SQLs and pipeline opportunities build steadily, providing both quick wins and long-term growth.
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