The Client is a US-based AI company that offers fraud detection and digital trust solutions for ecommerce, financial services, and marketplace platforms. Their technology uses machine learning to help businesses identify and prevent fraud in real time while streamlining user experiences.
\n\n\n\nThe Client had a strong presence among early adopters in tech but wanted to expand into regulated and risk-sensitive industries where trust, compliance, and ROI validation were key. Their internal team lacked the bandwidth to launch an outbound program that could break into the fintech and ecommerce sectors at scale.
\n\n\n\nThey turned to Mercury Labs to run a multi-touch outreach program aimed at engaging decision-makers responsible for fraud, risk, and payments infrastructure.
\n\n\n\nTo help the Client refine its marketing efforts and boost its sales pipeline, Mercury Labs deployed a tailored Account-Based Marketing (ABM) program focused on Lead Generation and Appointment Setting.
\n\n\n\nMercury Labs aimed to:
\n\n\n\nThe program unfolded in three main stages:
\n\n\n\nThe Mercury Labs team developed a customised lead nurturing strategy, delivering tailored messages that resonated with different decision-maker groups. Using an AI-powered approach, they created nurture paths that integrated phone, email, web, and LinkedIn interactions within a flexible outreach framework.
\n\n\n\nMercury Labs’s proprietary CRM, Smart Engage, streamlined the coordination of all outreach activities, ensuring the Client stayed updated on the program’s progress and results.
\n\n\n\nIn just six months, Mercury Labs generated 59 sales-qualified leads, 827 marketing-qualified leads, and built 312 new social connections with fraud and risk decision-makers across fintech and ecommerce. The program accelerated the Client\u2019s entry into highly competitive markets by opening doors to strategic accounts and delivering consistent top-of-funnel engagement.
\n","protected":false},"excerpt":{"rendered":"Mercury Labs helped an AI fraud prevention platform expand into fintech and ecommerce through a multi-channel lead generation and appointment setting program.
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\nThe Client had a strong presence among early adopters in tech but wanted to expand into regulated and risk-sensitive industries where trust, compliance, and ROI validation were key. Their internal team lacked the bandwidth to launch an outbound program that could break into the fintech and ecommerce sectors at scale.
\n","cs_campaign_type":"","cs_campaign_types":[{"value":"0","label":"Lead Generation"},{"value":"1","label":"Appointment Setting"}],"cs_campaign_duration":"6","cs_client_industry":"Artificial Intelligence / Fraud Prevention / Risk Tech","cs_client_location":"San Francisco, California","cs_client_hq":"United States","cs_client":{"name":"Sift","website":"https://sift.com/","lob":"Artificial Intelligence / Fraud Prevention / Risk Tech"},"cs_target_location":"All Over the US","cs_target_industry":"Fintech, Ecommerce, Digital Payments, Online Marketplaces","cs_target_dm":"CISOs, Risk Officers, Directors of Fraud/Trust & Safety, VP of Payments","cs_results":[{"label":"Sales Qualified Leads","value":"59"},{"label":"Marketing Qualified Leads","value":"827"},{"label":"New Social Media Connections","value":"312"}],"cs_highlights":[{"highlight":"Successfully executed a 6-month outbound lead generation and appointment setting program."},{"highlight":"Engaged fraud and risk leaders across fintech and ecommerce organisations."},{"highlight":"Opened up new verticals and reduced time-to-pipeline for high-trust deals."}],"cs_challenge":{"cs_challenge_category":["Pipeline Growth","Market Expansion","Improved Targeting"],"cs_challenge_category_long":"The Client had a strong presence among early adopters in tech but wanted to expand into regulated and risk-sensitive industries where trust, compliance, and ROI validation were key. Their internal team lacked the bandwidth to launch an outbound program that could break into the fintech and ecommerce sectors at scale.\r\nThey turned to Mercury Labs to run a multi-touch outreach program aimed at engaging decision-makers responsible for fraud, risk, and payments infrastructure."},"cs_video":false,"cs_video_embed_code":"","cs_video_embed_code_square":"","cs_keywords":"","result1_label":"","result1_value":"","result2_label":"","result2_value":"","result3_label":"","result3_value":"","faq_header_title":"","faq_header_desc":"","page_faqs":false},"featured_image_src":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/08/AI-Risk-Tech-Fintech-Pipeline-Boosted-by-Callbox.webp","yoast_head":"\n