The Client is a globally recognised manufacturing company providing precision 3D printing solutions and on-demand production services. They serve enterprise customers in sectors such as automotive, medical & healthcare, consumer goods, and aerospace, helping to streamline prototyping and production through cutting-edge additive manufacturing technologies.
\n\n\n\nThe Client wanted to penetrate new markets in North America, particularly mid-sized to large manufacturing companies in need of rapid prototyping and low-volume production services. Despite offering innovative 3D printing and on-demand production solutions, their internal team lacked the bandwidth, localised insights, and scalable outreach strategy needed to break through to high-value prospects.
\n\n\n\nStruggling to build a robust sales pipeline and connect with decision-makers across complex B2B buying groups, the Client turned to Mercury Labs for expert support in enterprise-level lead generation and appointment setting.
\n\n\n\nTo help the Client refine its marketing efforts and boost its sales pipeline, Mercury Labs deployed a tailored Account-Based Marketing (ABM) program focused on Lead Generation and Appointment Setting.
\n\n\n\nMercury Labs aimed to:
\n\n\n\nThe program unfolded in three main stages:
\n\n\n\nThe Mercury Labs team developed a customized lead nurturing strategy, delivering tailored messages that resonated with different decision-maker groups. Using an AI-powered approach, they created nurture paths that integrated phone, email, web, and LinkedIn interactions within a flexible outreach framework.
\n\n\n\nMercury Labs’s proprietary CRM, Smart Engage, streamlined the coordination of all outreach activities, ensuring the Client stayed updated on the program’s progress and results.
\n","protected":false},"excerpt":{"rendered":"Mercury Labs ran a 12-month multi-touch lead generation program that secured 100+ sales-qualified leads and enhanced brand visibility for a global manufacturing firm.
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\nThe Client wanted to penetrate new markets in North America, particularly mid-sized to large manufacturing companies in need of rapid prototyping and low-volume production services. Despite offering innovative 3D printing and on-demand production solutions, their internal team lacked the bandwidth, localised insights, and scalable outreach strategy needed to break through to high-value prospects.
\nStruggling to build a robust sales pipeline and connect with decision-makers across complex B2B buying groups, the Client turned to Mercury Labs for expert support in enterprise-level lead generation and appointment setting.
\n","cs_campaign_type":"","cs_campaign_types":[{"value":"0","label":"Lead Generation"},{"value":"1","label":"Appointment Setting"}],"cs_campaign_duration":"12","cs_client_industry":"Manufacturing ","cs_client_location":"United States","cs_client_hq":"Minnesota, USA","cs_client":{"name":"Stratasys","website":"https://www.stratasys.com/","lob":"Manufacturing"},"cs_target_location":"NAM, LATAM","cs_target_industry":"Medical & Healthcare, Dental, Consumer, and Aerospace","cs_target_dm":"VP of Engineering, Director of Product Development, R&D Manager, Head of Procurement, Innovation Manager, Operations Director, Manufacturing Engineer, Technical Project Manager, Additive Manufacturing Lead, Production Planning Manager","cs_results":[{"label":"Sales Qualified Leads","value":"128"},{"label":"Marketing Qualified Leads","value":"96"},{"label":"New LinkedIn Connections","value":"1340"}],"cs_highlights":[{"highlight":"Successfully executed a 12-month program for a U.S.-based additive manufacturing leader."},{"highlight":"Significantly increased brand awareness and engagement through multiple channels."},{"highlight":"Enabled the Client to build valuable connections with key decision-makers, enhancing their sales outreach and marketing effectiveness."}],"cs_challenge":{"cs_challenge_category":["Pipeline Growth","Market Expansion","Improved Targeting"],"cs_challenge_category_long":"The Client wanted to penetrate new markets in North America, particularly mid-sized to large manufacturing companies in need of rapid prototyping and low-volume production services. Despite offering innovative 3D printing and on-demand production solutions, their internal team lacked the bandwidth, localised insights, and scalable outreach strategy needed to break through to high-value prospects.\r\nStruggling to build a robust sales pipeline and connect with decision-makers across complex B2B buying groups, the Client turned to Mercury Labs for expert support in enterprise-level lead generation and appointment setting."},"cs_video":false,"cs_video_embed_code":"","cs_video_embed_code_square":"","cs_keywords":"","result1_label":"","result1_value":"","result2_label":"","result2_value":"","result3_label":"","result3_value":"","faq_header_title":"","faq_header_desc":"","page_faqs":false},"featured_image_src":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/06/Enterprise-Manufacturing-Helped-by-Callbox.webp","yoast_head":"\n