{"id":112960,"date":"2025-06-10T10:19:34","date_gmt":"2025-06-10T14:19:34","guid":{"rendered":"https://mercurylabsmarketing.com/?page_id=112960"},"modified":"2025-06-10T10:19:55","modified_gmt":"2025-06-10T14:19:55","slug":"expert-lead-gen-neobank-success","status":"publish","type":"page","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/expert-lead-gen-neobank-success/","title":{"rendered":"Mercury Labs Supports Neobank\u2019s U.S. Expansion"},"content":{"rendered":"\n<h2 class=\"wp-block-heading ai-optimize-7\" id=\"h-the-client\">The Client</h2>\n\n\n\n<p class=\"ai-optimize-8 wp-block-paragraph\">The Client is a mobile-only neobank offering digital banking with no fees or minimums. Core features include fee-free checking, early direct deposit, automated savings, real-time alerts, and overdraft protection. Accounts are FDIC-insured through partner banks.</p>\n\n\n\n<p class=\"ai-optimize-9 wp-block-paragraph\">As a Banking-as-a-Service provider, the Client also supports traditional banks by powering backend infrastructure and compliance. They target mobile-first users seeking a simple, accessible alternative to conventional banking.</p>\n\n\n\n<h2 class=\"wp-block-heading ai-optimize-10\" id=\"h-the-challenge\">The Challenge</h2>\n\n\n\n<p class=\"ai-optimize-11 wp-block-paragraph\">The Client, a mobile-only neobank based in San Francisco, was gaining momentum with its digital banking services. As they expanded into Banking-as-a-Service (BaaS), targeting fintech startups and traditional banks, they faced a significant roadblock: reaching the right decision-makers in complex B2B markets.</p>\n\n\n\n<p class=\"ai-optimize-12 wp-block-paragraph\">With limited internal bandwidth and no scalable lead generation strategy, the Client struggled to connect with qualified prospects across key industries, including payroll technology, HR platforms, and embedded finance. To drive growth and build a strong sales pipeline, the Client turned to Mercury Labs for targeted B2B outreach and lead generation support.</p>\n\n\n\n<h2 class=\"wp-block-heading ai-optimize-13\" id=\"h-the-callbox-solution\">The Mercury Labs Solution</h2>\n\n\n\n<p class=\"ai-optimize-14 wp-block-paragraph\">To help the Client refine their marketing efforts and boost their sales pipeline, Mercury Labs deployed a tailored Account-Based Marketing (ABM) program focused on Lead Generation and Appointment Setting.</p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Account-Based Multi-Channel Lead Management, leveraging Voice, Email, Chat, Web, and Social Media.</li>\n\n\n\n<li>Sales Enablement and support, including Product Training, Account Setup, and Back-office Sales Support</li>\n\n\n\n<li>Access to cutting-edge Tools &amp; Subscriptions for the Smart Engage and HubSpot CRM</li>\n\n\n\n<li>Strategic Account Management, incorporating Strategy Building, Reporting, and Product Knowledge</li>\n</ul>\n\n\n\n<h3 class=\"wp-block-heading ai-optimize-21\" id=\"h-the-goals\">The Goals</h3>\n\n\n\n<p class=\"ai-optimize-22 wp-block-paragraph\">Mercury Labs aimed to:</p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Launch a targeted, multi-channel program to boost brand awareness and reach more qualified prospects.</li>\n\n\n\n<li>Identify prospect needs through personalised discovery calls.</li>\n\n\n\n<li>Set meetings with interested prospects, seamlessly connecting them with the Client&#8217;s sales team.</li>\n</ol>\n\n\n\n<p class=\"ai-optimize-26 wp-block-paragraph\">The program unfolded in three main stages:</p>\n\n\n\n<h3 class=\"wp-block-heading ai-optimize-27\" id=\"h-account-research-and-selection\">Account Research and Selection</h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>In collaboration with the Client, Mercury Labs utilized an AI-powered Ideal Customer Profile (ICP) to hone in on the Client&#8217;s target accounts.</li>\n\n\n\n<li>The Client also submitted specific criteria such as industries, annual revenues, and employee size to determine its best-fit accounts.</li>\n\n\n\n<li>The Mercury Labs team then compiled a list of potential target accounts, which the client reviewed and approved.</li>\n</ol>\n\n\n\n<h3 class=\"wp-block-heading ai-optimize-31\" id=\"h-account-and-prospect-profiling\">Account and Prospect Profiling</h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The Client provided detailed buyer persona profiles encompassing thorough demographic and firmographic descriptions to effectively engage prospects in the outbound program.</li>\n\n\n\n<li>The program primarily focused on engaging key positions, including Traditional Banks &amp; Credit Unions, Fintech Startups &amp; Platforms, Payroll &amp; HR Tech Providers,\u00a0 Gig Economy Platforms, Financial Wellness, &amp; Employee Benefits Providers.</li>\n\n\n\n<li>The master contact list was segmented based on these buyer personas and categorised by industry and business size.</li>\n</ol>\n\n\n\n<h3 class=\"wp-block-heading ai-optimize-35\" id=\"h-multi-touch-multi-channel-outreach\">Multi-touch, Multi-channel Outreach</h3>\n\n\n\n<p class=\"ai-optimize-36 wp-block-paragraph\">The Mercury Labs team developed a customized lead nurturing strategy, delivering tailored messages that resonated with different decision-maker groups. Using an AI-powered approach, they created nurture paths that integrated phone, email, web, and LinkedIn interactions within a flexible outreach framework.</p>\n\n\n\n<p class=\"ai-optimize-37 wp-block-paragraph\">Mercury Labs&#8217;s proprietary CRM, Smart Engage, streamlined the coordination of all outreach activities, ensuring the Client stayed updated on the program&#8217;s progress and results.</p>\n\n\n\n<h2 class=\"wp-block-heading ai-optimize-38\" id=\"h-results\">Results</h2>\n\n\n\n<p class=\"ai-optimize-39 wp-block-paragraph\">The 12-month Lead Generation and Appointment Setting Program generated 205 Marketing Qualified Leads, 188 Sales Qualified Leads, and 2107 Social Media Connections.</p>\n","protected":false},"excerpt":{"rendered":"<p>Over 12 months, Mercury Labs partnered with a neobank to overcome lead gen challenges and connect with decision-makers.</p>\n","protected":false},"author":1,"featured_media":112962,"parent":3796,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-single-case-study.php","meta":{"_acf_changed":false,"footnotes":""},"categories":[901,903,902],"tags":[1220],"class_list":["post-112960","page","type-page","status-publish","has-post-thumbnail","hentry","category-case-study","category-it-products-and-services-case-study","category-software-products","tag-case-study-3"],"acf":{"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":false,"video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"leadgen_apac":false,"cb_asset":"https://mercurylabsmarketing.com/external/casestudies/CS_Neobank-Expands-US-Presence-with-Expert-Lead-Gen.pdf","cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":false},"cb_acf_testimonial":"","cb_regional_pages":false,"cb_acf_ctas":{"contact_form":"","banner_image":false,"goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":false,"alt_post_excerpt":"","alt_post_image_url":false},"form_redirect_url":"","cb_banner_announcement":false,"cs_gated_content":"<h2>The Client</h2>\n<p>The Client is a mobile-only neobank offering digital banking with no fees or minimums. Core features include fee-free checking, early direct deposit, automated savings, real-time alerts, and overdraft protection. Accounts are FDIC-insured through partner banks.</p>\n<h2>The Challenge</h2>\n<p>The Client, a mobile-only neobank based in San Francisco, was gaining momentum with its digital banking services. As they expanded into Banking-as-a-Service (BaaS), targeting fintech startups and traditional banks, they faced a significant roadblock: reaching the right decision-makers in complex B2B markets.</p>\n","cs_campaign_type":"","cs_campaign_types":[{"value":"0","label":"Lead Generation"},{"value":"1","label":"Appointment Setting"}],"cs_campaign_duration":"12","cs_client_industry":"FinTech","cs_client_location":"Texas, USA","cs_client_hq":"Austin, Texas","cs_client":{"name":"Chime","website":"https://www.chime.com/","lob":"FinTech"},"cs_target_location":"USA and Canada","cs_target_industry":"Traditional Banks & Credit Unions, Fintech Startups & Platforms, Payroll & HR Tech Providers,  Gig Economy Platforms, Financial Wellness & Employee Benefits Providers","cs_target_dm":"Chief Technology Officers (CTOs), Heads of Product or Product Managers, Partnership Managers, HR and Payroll Directors, Founders and Executives at Fintech Startups.","cs_results":[{"label":"Marketing Qualified Leads","value":"205"},{"label":"Sales Qualified Leads","value":"188"},{"label":"Social Media Connections","value":"2107"}],"cs_highlights":[{"highlight":"Successfully executed 12-month program for a premier fintech solutions provider."},{"highlight":"Increased brand awareness and engagement through multiple channels."},{"highlight":"Enabled the Client to build valuable connections with key decision-makers, enhancing their sales outreach and marketing effectiveness."}],"cs_challenge":{"cs_challenge_category":["Pipeline Growth","Improved Targeting","Sell New Product"],"cs_challenge_category_long":"The Client, a mobile-only neobank based in San Francisco, was gaining momentum with its digital banking services. As they expanded into Banking-as-a-Service (BaaS), targeting fintech startups and traditional banks, they faced a significant roadblock: reaching the right decision-makers in complex B2B markets.\r\nWith limited internal bandwidth and no scalable lead generation strategy, the Client struggled to connect with qualified prospects across key industries, including payroll technology, HR platforms, and embedded finance. To drive growth and build a strong sales pipeline, the Client turned to Mercury Labs for targeted B2B outreach and lead generation support."},"cs_video":false,"cs_video_embed_code":"","cs_video_embed_code_square":"","cs_keywords":"","result1_label":"","result1_value":"","result2_label":"","result2_value":"","result3_label":"","result3_value":"","faq_header_title":"","faq_header_desc":"","page_faqs":false},"featured_image_src":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/06/BaaS-Company-US-Expansion-Callbox.webp","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n<title>Mercury Labs Helps Neobank Break Into US Market</title>\n<meta name=\"description\" content=\"A 12-month Mercury Labs program helped Neobank build a high-quality sales pipeline for its BaaS offering.\" />\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" />\n<link rel=\"canonical\" href=\"https://mercurylabsmarketing.com/case-studies/expert-lead-gen-neobank-success/\" />\n<meta property=\"og:locale\" content=\"en_US\" />\n<meta property=\"og:type\" content=\"article\" />\n<meta property=\"og:title\" content=\"Mercury Labs Supports Neobank\u2019s U.S. Expansion\" />\n<meta property=\"og:description\" content=\"A 12-month Mercury Labs program helped Neobank build a high-quality sales pipeline for its BaaS offering.\" />\n<meta property=\"og:url\" content=\"https://mercurylabsmarketing.com/case-studies/expert-lead-gen-neobank-success/\" />\n<meta property=\"og:site_name\" content=\"Mercury Labs Inc. - B2B Lead Generation Company\" />\n<meta property=\"article:publisher\" content=\"https://www.facebook.com/Callbox/\" />\n<meta property=\"article:modified_time\" content=\"2025-06-10T14:19:55+00:00\" />\n<meta property=\"og:image\" content=\"https://mercurylabsmarketing.com/wp-content/uploads/2025/06/BaaS-Company-US-Expansion-Callbox.webp\" />\n\t<meta property=\"og:image:width\" content=\"800\" />\n\t<meta property=\"og:image:height\" content=\"450\" />\n\t<meta property=\"og:image:type\" content=\"image/webp\" />\n<meta name=\"twitter:card\" content=\"summary_large_image\" />\n<meta name=\"twitter:site\" content=\"@callboxinc\" />\n<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/case-studies\\/expert-lead-gen-neobank-success\\/\",\"url\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/case-studies\\/expert-lead-gen-neobank-success\\/\",\"name\":\"Mercury Labs Helps Neobank Break Into US Market\",\"isPartOf\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/case-studies\\/expert-lead-gen-neobank-success\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/case-studies\\/expert-lead-gen-neobank-success\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/wp-content\\/uploads\\/2025\\/06\\/BaaS-Company-US-Expansion-Callbox.webp\",\"datePublished\":\"2025-06-10T14:19:34+00:00\",\"dateModified\":\"2025-06-10T14:19:55+00:00\",\"description\":\"A 12-month Mercury Labs program helped Neobank build a high-quality sales pipeline for its BaaS offering.\",\"breadcrumb\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/case-studies\\/expert-lead-gen-neobank-success\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/case-studies\\/expert-lead-gen-neobank-success\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/case-studies\\/expert-lead-gen-neobank-success\\/#primaryimage\",\"url\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/wp-content\\/uploads\\/2025\\/06\\/BaaS-Company-US-Expansion-Callbox.webp\",\"contentUrl\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/wp-content\\/uploads\\/2025\\/06\\/BaaS-Company-US-Expansion-Callbox.webp\",\"width\":800,\"height\":450,\"caption\":\"BaaS Company US Expansion Mercury Labs\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/case-studies\\/expert-lead-gen-neobank-success\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mercury Labs Lead Generation Success Stories\",\"item\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/case-studies\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Mercury Labs Supports Neobank\u2019s U.S. Expansion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#website\",\"url\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/\",\"name\":\"Mercury Labs Inc. - B2B Lead Generation Company\",\"description\":\"&lt;strong&gt;&lt;em&gt;B2B PR \\/ Content&lt;\\/em&gt;&lt;\\/strong&gt;\",\"publisher\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#organization\",\"name\":\"Mercury Labs Inc.\",\"url\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#\\/schema\\/logo\\/image\\/\",\"url\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/wp-content\\/uploads\\/2019\\/11\\/logo.png\",\"contentUrl\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/wp-content\\/uploads\\/2019\\/11\\/logo.png\",\"width\":107,\"height\":56,\"caption\":\"Mercury Labs Inc.\"},\"image\":{\"@id\":\"https:\\/\\/mercurylabsmarketing.com\\/__callbox_upstream\\/cms\\/#\\/schema\\/logo\\/image\\/\"},\"sameAs\":[\"https:\\/\\/www.facebook.com\\/Callbox\\/\",\"https:\\/\\/x.com\\/callboxinc\",\"https:\\/\\/linkedin.com\\/company\\/callbox-encino-california\",\"https:\\/\\/www.pinterest.com\\/callboxinc\\/\",\"https:\\/\\/www.youtube.com\\/channel\\/UCtItzDF9eq58Jnw3u6x_7jg\\/\"]}]}</script>\n<!-- / Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mercury Labs Helps Neobank Break Into US Market","description":"A 12-month Mercury Labs program helped Neobank build a high-quality sales pipeline for its BaaS offering.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https://mercurylabsmarketing.com/case-studies/expert-lead-gen-neobank-success/","og_locale":"en_US","og_type":"article","og_title":"Mercury Labs Supports Neobank\u2019s U.S. Expansion","og_description":"A 12-month Mercury Labs program helped Neobank build a high-quality sales pipeline for its BaaS offering.","og_url":"https://mercurylabsmarketing.com/case-studies/expert-lead-gen-neobank-success/","og_site_name":"Mercury Labs Inc. - B2B Lead Generation Company","article_publisher":"https://www.facebook.com/Callbox/","article_modified_time":"2025-06-10T14:19:55+00:00","og_image":[{"width":800,"height":450,"url":"https://mercurylabsmarketing.com/wp-content/uploads/2025/06/BaaS-Company-US-Expansion-Callbox.webp","type":"image/webp"}],"twitter_card":"summary_large_image","twitter_site":"@callboxinc","schema":{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/expert-lead-gen-neobank-success/","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/expert-lead-gen-neobank-success/","name":"Mercury Labs Helps Neobank Break Into US Market","isPartOf":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#website"},"primaryImageOfPage":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/expert-lead-gen-neobank-success/#primaryimage"},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/expert-lead-gen-neobank-success/#primaryimage"},"thumbnailUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/06/BaaS-Company-US-Expansion-Callbox.webp","datePublished":"2025-06-10T14:19:34+00:00","dateModified":"2025-06-10T14:19:55+00:00","description":"A 12-month Mercury Labs program helped Neobank build a high-quality sales pipeline for its BaaS offering.","breadcrumb":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/expert-lead-gen-neobank-success/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/expert-lead-gen-neobank-success/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/expert-lead-gen-neobank-success/#primaryimage","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/06/BaaS-Company-US-Expansion-Callbox.webp","contentUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/06/BaaS-Company-US-Expansion-Callbox.webp","width":800,"height":450,"caption":"BaaS Company US Expansion Mercury Labs"},{"@type":"BreadcrumbList","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/expert-lead-gen-neobank-success/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://mercurylabsmarketing.com/__callbox_upstream/cms/"},{"@type":"ListItem","position":2,"name":"Mercury Labs Lead Generation Success Stories","item":"https://mercurylabsmarketing.com/__callbox_upstream/cms/case-studies/"},{"@type":"ListItem","position":3,"name":"Mercury Labs Supports Neobank\u2019s U.S. Expansion"}]},{"@type":"WebSite","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#website","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/","name":"Mercury Labs Inc. - B2B Lead Generation Company","description":"&lt;strong&gt;&lt;em&gt;B2B PR / Content&lt;/em&gt;&lt;/strong&gt;","publisher":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://mercurylabsmarketing.com/__callbox_upstream/cms/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#organization","name":"Mercury Labs Inc.","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/logo/image/","url":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/11/logo.png","contentUrl":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2019/11/logo.png","width":107,"height":56,"caption":"Mercury Labs Inc."},"image":{"@id":"https://mercurylabsmarketing.com/__callbox_upstream/cms/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/Callbox/","https://x.com/callboxinc","https://linkedin.com/company/callbox-encino-california","https://www.pinterest.com/callboxinc/","https://www.youtube.com/channel/UCtItzDF9eq58Jnw3u6x_7jg/"]}]}},"_links":{"self":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/pages/112960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/pages"}],"about":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/types/page"}],"author":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/users/1"}],"replies":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/comments?post=112960"}],"version-history":[{"count":2,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/pages/112960/revisions"}],"predecessor-version":[{"id":112964,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/pages/112960/revisions/112964"}],"up":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/pages/3796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/media/112962"}],"wp:attachment":[{"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/media?parent=112960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/categories?post=112960"},{"taxonomy":"post_tag","embeddable":true,"href":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-json/wp/v2/tags?post=112960"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}