The Client founded in 2017, provides international roaming, wireless voice and data plans, nationwide 5G services, and home internet through their fixed wireless network. They also offer live and on-demand streaming services, enterprise data plans, and IoT solutions for fleet and asset tracking.
\n\n\n\nThe Client faced resource constraints that limited their ability to expand and acquire new customers, especially in reaching enterprise consumers needing IoT tracking solutions and residential customers seeking reliable home internet services.
To address this, they needed a targeted lead generation strategy to optimize resource use and identify high-potential prospects. They chose to partner with Mercury Labs after carefully evaluating their options.
To support the Client\u2019s expansion efforts, Mercury Labs developed a customized, AI-driven Lead Generation and Appointment Setting program which included:
\n\n\n\nThe Mercury Labs team was tasked to:
\n\n\n\nThe program unfolded in three main stages:
\n\n\n\nAccount Research and Selection
\n\n\n\nAccount and Prospect Profiling
\n\n\n\nMulti-touch, Multi-channel Outreach
\n\n\n\nThe Mercury Labs team implemented a tailored lead nurturing strategy, crafting targeted messages that resonated with various decision-maker groups. Utilizing an AI-driven approach, they designed nurture paths incorporating phone, email, web, and LinkedIn engagements within a flexible outreach system.
\n\n\n\nMercury Labs’s proprietary CRM, Smart Engage, efficiently coordinated all outreach activities, keeping the Client continuously informed on the program’s progress.
\n\n\n\nOnboarding Overview
\n\n\n\nTo ensure a smooth launch, Mercury Labs initiated a 2-3 week onboarding phase, which included:
\n\n\n\nLaunch and Smart Engage Demo: Upon final approval of all materials, the program was launched, and the Client received a demo of the Smart Engage platform to familiarize themselves with the system.
\n\n\n\nIn 12 months, the program generated 142 SQLs and 97 MQLs, driving the Client\u2019s growth in the U.S. market. Additionally, the Client\u2019s online presence expanded, gaining 1039 new social media connections with key decision-makers, which strengthened their engagement and reach within target industries.
\n","protected":false},"excerpt":{"rendered":"Mercury Labs’s AI-driven, multi-channel lead generation approach helped a leading telecom provider boost brand visibility and reach high-potential prospects in the competitive U.S. market.
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\nThe Client faced resource constraints that limited their ability to expand and acquire new customers, especially in reaching enterprise consumers needing IoT tracking solutions and residential customers seeking reliable home internet services.
\n","cs_campaign_type":"","cs_campaign_types":[{"value":"0","label":"Lead Generation"},{"value":"1","label":"Appointment Setting"}],"cs_campaign_duration":"12","cs_client_industry":"Telecommunications","cs_client_location":"United States","cs_client_hq":"Kirkland, Washington","cs_client":{"name":"","website":"","lob":""},"cs_target_location":"All over the US","cs_target_industry":"Networks and Technology, Retail, Manufacturing, Financial Services, Healthcare, Business Services, Consumers","cs_target_dm":"CEO, CIO, COO, Senior Level Executives/IT Manager, IT Projects Manager, Infrastructure Manager, IT Operations","cs_results":[{"label":"Sales Qualified Leads","value":"142"},{"label":"Marketing Qualified Leads","value":"97"},{"label":"Social Media Connections","value":"1039"}],"cs_highlights":[{"highlight":"Completed a 12-month Lead Generation and Appointment Setting program for a leading telecommunications firm."},{"highlight":"Effectively engaged high-value prospects across key U.S. industries, leveraging targeted multi-channel strategies."},{"highlight":"Achieved key objectives by focusing on best-fit accounts, building a pipeline of highly qualified, sales-ready leads."}],"cs_video":false,"cs_video_embed_code":"","cs_video_embed_code_square":"","cs_keywords":"","result1_label":"","result1_value":"","result2_label":"","result2_value":"","result3_label":"","result3_value":"","page_faqs":false,"cb_acf_hero":{"h1_title":"","headline":"","description":"","image":false,"video":"","video_header":false,"cta_link":"","cta_link_hs":"","cta":"BOOK A MEETING"},"has_contact_form":false,"dark_themed_form":false,"has_review_section":false,"cb_asset":"https://mercurylabsmarketing.com/external/casestudies/CS_Leading-Telecom-Firm-Expands-US-Market-Reach-with-Callbox.pdf","cb_web_property":"MAIN","cb_acf_relational":{"case_study":"","cs_industry_image":false},"cb_acf_testimonial":"","cb_regional_pages":false,"cb_acf_ctas":{"contact_form":"","banner_image":false,"goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":false,"alt_post_excerpt":"","alt_post_image_url":false},"cb_banner_announcement":false,"cs_challenge":{"cs_challenge_category":["Pipeline Growth","Market Expansion"],"cs_challenge_category_long":"The Client faced resource constraints that limited their ability to expand and acquire new customers, especially in reaching enterprise consumers needing IoT tracking solutions and residential customers seeking reliable home internet services. \r\n\r\nTo address this, they needed a targeted lead generation strategy to optimize resource use and identify high-potential prospects. They chose to partner with Mercury Labs after carefully evaluating their options."},"form_redirect_url":"","faq_header_title":"","faq_header_desc":""},"featured_image_src":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2024/11/Telecom-Firm-Expands-US-Market-Reach-with-Callbox.webp","yoast_head":"\n