A FinTech est\u00e1 constantemente abrindo caminho para o mainstream, no entanto, atrair clientes em potencial e convert\u00ea-los em clientes ainda \u00e9 dif\u00edcil para a maioria das empresas fintech incipientes. Para atender a esses desafios de aquisi\u00e7\u00e3o de clientes, os fornecedores da FinTech precisam se concentrar nos compradores e em seu processo de compra.
\nEnvolva e converta leads e clientes potenciais de FinTech de alto valor, aproveitando nossas solu\u00e7\u00f5es de gera\u00e7\u00e3o de leads baseadas em contas otimizadas para vendas de FinTech.
\nEngage and convert high-value FinTech leads and prospects by leveraging our account-based lead generation solutions optimized for FinTech selling.
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\n\n\n\nThe client lacked a structured outbound sales function to consistently reach and qualify decision-makers in target financial services accounts. Without a dedicated SDR team, pipeline development was slow and ad hoc, limiting the company's ability to scale.
\n\n\n\nThe client needed a proven outsourced sales model capable of executing multi-channel outreach at volume. Identifying and engaging qualified prospects across a competitive fintech landscape required specialist expertise and robust sales infrastructure.
\n\n\n\nTo help the Client build its sales pipeline, Mercury Labs deployed a tailored Outsourced SDR Solutions program.
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\n\n\n\nMulti-touch, Multi-channel Outreach
\n\n\n\nMercury Labs executed customised nurture paths across phone, email, web, and LinkedIn, tailoring messaging to each prospect's role and stage in the buying journey. Smart Engage CRM streamlined outreach coordination and ensured consistent follow-up across all channels.
\n\n\n\nOver 12 months, Mercury Labs generated 324 SQLs and 273 MQLs for the Client, whilst building 1,835 LinkedIn connections with key fintech decision-makers. A series of 4 webinars attracted 356 attendees, significantly expanding the Client's qualified pipeline and brand presence across target markets.
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\n"},{"question":"How long before fintech providers see ROI from a lead generation campaign?","answer":"Results typically start within the first 1\u20132 months. Given fintech’s competitive and regulated nature, ROI strengthens over time as trust builds and the funnel matures. Ongoing optimization ensures long-term value and improved cost per acquisition.
\n"},{"question":"What\u2019s the most effective way to engage fintech buyers?","answer":"Fintech buyers respond best to personalized, multi-channel engagement. Mercury Labs connects with them via phone, email, LinkedIn, and web-based content, reinforcing trust, security, and innovation while nurturing them toward conversion.
\n"},{"question":"How does Mercury Labs ensure lead quality for fintech campaigns?","answer":"Every lead undergoes rigorous AI-powered enrichment and manual qualification. We validate company fit, financial maturity, regulatory needs, and buyer intent to ensure each opportunity aligns with your ideal customer profile and market focus.
\n"},{"question":"What makes Mercury Labs different from other fintech lead generation providers?","answer":"Mercury Labs combines over 20 years of B2B experience with in-depth fintech expertise. Our AI-enhanced, human-led approach, dedicated team model, and full-funnel execution help fintech companies grow faster, penetrate new markets, and generate long-term pipeline value.
\n"},{"question":"Can Mercury Labs support global expansion for fintech products?","answer":"Yes. With multilingual teams and regional expertise, Mercury Labs helps fintech providers scale into North America, EMEA, APAC, and LATAM. We tailor campaigns to regional financial regulations, buyer behaviors, and platform readiness to maximize global success.
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