FinTech est\u00e1 avanzando constantemente hacia la corriente principal, sin embargo, atraer prospectos y convertirlos en clientes sigue siendo dif\u00edcil para la mayor\u00eda de las empresas FinTech incipientes. Para enfrentar estos desaf\u00edos de adquisici\u00f3n de clientes, los proveedores de FinTech deben centrarse en los compradores y su proceso de compra.
\nInvolucre y convierta prospectos y prospectos de FinTech de alto valor aprovechando nuestras soluciones de generaci\u00f3n de prospectos basadas en cuentas optimizadas para la venta de FinTech.
\nEngage and convert high-value FinTech leads and prospects by leveraging our account-based lead generation solutions optimized for FinTech selling.
","protected":false},"author":1,"featured_media":85301,"parent":3721,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates/template-industry-2025.php","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[1974],"class_list":["post-50250","page","type-page","status-publish","has-post-thumbnail","hentry","tag-callbox-industry-page"],"acf":{"cb_asset":"","cb_regional_pages":false,"cb_web_property":"MAIN","cb_acf_hero":{"h1_title":"Fintech Lead Generation Services","headline":"Fintech buyers move carefully, and for good reason. We reach the CFOs, Heads of Payments, and compliance leads who actually have budget and authority, so your reps spend less time chasing and more time closing.
","image":false,"video":"","video_header":false,"cta_link":{"title":"Hablar con Ventas","url":"#contact-us","target":""},"cta_link_hs":{"title":"Solicitar Precios","url":"https://mercurylabsmarketing.com/lead-generation-pricing/?utm_source=LPfintech","target":""},"cta":"BOOK A MEETING"},"cb_acf_relational":{"case_study":[{"ID":128348,"post_author":"21","post_date":"2026-09-22 10:52:04","post_date_gmt":"2026-09-22 14:52:04","post_content":"\nThe client is a fintech company offering digital payment and financial management solutions to business clients. The company operates across multiple markets and serves mid-market to enterprise-level organisations.
\n\n\n\nThe client lacked a structured outbound sales function to consistently reach and qualify decision-makers in target financial services accounts. Without a dedicated SDR team, pipeline development was slow and ad hoc, limiting the company's ability to scale.
\n\n\n\nThe client needed a proven outsourced sales model capable of executing multi-channel outreach at volume. Identifying and engaging qualified prospects across a competitive fintech landscape required specialist expertise and robust sales infrastructure.
\n\n\n\nTo help the Client build its sales pipeline, Mercury Labs deployed a tailored Outsourced SDR Solutions program.
\n\n\n\nMercury Labs aimed to:
\n\n\n\nThe program unfolded in three main stages:
\n\n\n\nAccount Research and Selection
\n\n\n\nAccount and Prospect Profiling
\n\n\n\nMulti-touch, Multi-channel Outreach
\n\n\n\nMercury Labs executed customised nurture paths across phone, email, web, and LinkedIn, tailoring messaging to each prospect's role and stage in the buying journey. Smart Engage CRM streamlined outreach coordination and ensured consistent follow-up across all channels.
\n\n\n\nOver 12 months, Mercury Labs generated 324 SQLs and 273 MQLs for the Client, whilst building 1,835 LinkedIn connections with key fintech decision-makers. A series of 4 webinars attracted 356 attendees, significantly expanding the Client's qualified pipeline and brand presence across target markets.
\n","post_title":"Mercury Labs Built a Qualified Fintech Pipeline with Outsourced SDR Solutions","post_excerpt":"A UK-based fintech company partnered with Mercury Labs to build a scalable outbound pipeline through outsourced SDR solutions. Over 12 months, Mercury Labs delivered 324 SQLs, 273 MQLs, and 1,835 LinkedIn connections with key decision-makers.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"outsourced-sdr-solutions-leading-fintech-firm","to_ping":"","pinged":"","post_modified":"2026-09-22 11:09:40","post_modified_gmt":"2026-09-22 15:09:40","post_content_filtered":"","post_parent":3796,"guid":"https://mercurylabsmarketing.com/__callbox_upstream/cms/?page_id=128348","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}],"cs_industry_image":false},"cb_acf_testimonial":"","cb_acf_ctas":{"contact_form":"Get more qualified Fintech leads. Book a free consultation.","banner_image":false,"goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":false,"alt_post_excerpt":"","alt_post_image_url":false},"dl_webinar":{"video_id":"","video_preview":"Add preview here...","dl_video":"","preview_images":[{"image":false},{"image":false},{"image":false}],"button":""},"page_faqs":[{"question":"How do fintech companies generate more high-value fintech leads and demos?","answer":"Fintech companies can drive pipeline growth by targeting CFOs, finance managers, tech leads, and compliance heads with a multi-channel ABM strategy. Mercury Labs uses voice, email, LinkedIn, and digital content to engage prospects and convert interest into qualified demo bookings.
\n"},{"question":"Can lead generation be customized for specific fintech offerings, such as payments, lending, or wealth management platforms?","answer":"Yes. Mercury Labs builds tailored campaigns based on your fintech solution, whether it’s a payment gateway, blockchain platform, neobank service, or digital lending tool. We align outreach with your target industry, business size, compliance profile, and buyer role.
\n"},{"question":"How long before fintech providers see ROI from a lead generation campaign?","answer":"Results typically start within the first 1\u20132 months. Given fintech’s competitive and regulated nature, ROI strengthens over time as trust builds and the funnel matures. Ongoing optimization ensures long-term value and improved cost per acquisition.
\n"},{"question":"What\u2019s the most effective way to engage fintech buyers?","answer":"Fintech buyers respond best to personalized, multi-channel engagement. Mercury Labs connects with them via phone, email, LinkedIn, and web-based content, reinforcing trust, security, and innovation while nurturing them toward conversion.
\n"},{"question":"How does Mercury Labs ensure lead quality for fintech campaigns?","answer":"Every lead undergoes rigorous AI-powered enrichment and manual qualification. We validate company fit, financial maturity, regulatory needs, and buyer intent to ensure each opportunity aligns with your ideal customer profile and market focus.
\n"},{"question":"What makes Mercury Labs different from other fintech lead generation providers?","answer":"Mercury Labs combines over 20 years of B2B experience with in-depth fintech expertise. Our AI-enhanced, human-led approach, dedicated team model, and full-funnel execution help fintech companies grow faster, penetrate new markets, and generate long-term pipeline value.
\n"},{"question":"Can Mercury Labs support global expansion for fintech products?","answer":"Yes. With multilingual teams and regional expertise, Mercury Labs helps fintech providers scale into North America, EMEA, APAC, and LATAM. We tailor campaigns to regional financial regulations, buyer behaviors, and platform readiness to maximize global success.
\n"}],"has_contact_form":true,"vertical_cards":false,"vertical_heading":"Connect and Engage with the Right Fintech Decision-Makers","vertical_subheading":"We take pride in serving a diverse range of Fintech industries providing you with a list of target companies from a range of industries:","vertical_description":"For almost 2 decades, Mercury Labs has driven B2B Financial technology lead generation services by strategically connecting you with the right decision-makers across diverse industries in North America, APAC, LATAM, and Europe.
\n","cards_first_section":{"card_details":[{"card_text":"Healthcare","card_link":"https://mercurylabsmarketing.com/industries-we-serve/healthcare-medical-lead-generation/","card_icon":"fas fa-credit-card"},{"card_text":"Banking and Finance","card_link":"https://mercurylabsmarketing.com/industries-we-serve/financial-services/","card_icon":"fas fa-credit-card"},{"card_text":"Food and Beverage","card_link":"https://mercurylabsmarketing.com/industries-we-serve/food-beverage-lead-generation/","card_icon":"fas fa-credit-card"},{"card_text":"Education","card_link":"https://mercurylabsmarketing.com/industries-we-serve/learning-and-education/","card_icon":"fas fa-credit-card"}]},"cards_second_section":{"card_details":[{"card_text":"Telecommunications","card_link":"https://mercurylabsmarketing.com/industries-we-serve/telecom-lead-generation/","card_icon":"fas fa-credit-card"},{"card_text":"Marketing and Advertising","card_link":"https://mercurylabsmarketing.com/industries-we-serve/advertising-digital-marketing-services/","card_icon":"fas fa-credit-card"},{"card_text":"Business Product and Services","card_link":"https://mercurylabsmarketing.com/lead-generation-for-business-products-and-services/","card_icon":"fas fa-credit-card"},{"card_text":"Financial Management Software","card_link":"https://mercurylabsmarketing.com/industries-we-serve/financial-management-software-lead-generation/","card_icon":"fas fa-credit-card"}]},"cards_third_section":{"card_details":[{"card_text":"IT and Software","card_link":"https://mercurylabsmarketing.com/industries-we-serve/it-lead-generation/","card_icon":"fas fa-credit-card"},{"card_text":"Manufacturing","card_link":"https://mercurylabsmarketing.com/industries-we-serve/manufacturing-distribution/","card_icon":"fas fa-credit-card"},{"card_text":"Wholesale Trade","card_link":"","card_icon":"fas fa-credit-card"},{"card_text":"Retail Trade","card_link":"","card_icon":"fas fa-credit-card"}]},"section_blocks":{"first_block":{"block_title":"Global Market Expansion Expertise in Fintech Industry","block_text":"Grow your Fintech business and connect with high-quality B2B Fintech leads with the help of Mercury Labs market expansion expertise.
\n","button":{"title":"APRENDE M\u00c1S","url":"#contact-us","target":""},"block_image":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2022/08/Cross-border-2022.webp"},"second_block":{"block_title":"Strategic Focus on Global Sales and Marketing Data","block_text":"Our approach goes beyond generating Fintech leads and appointments. We empower your sales team with human + AI-powered global sales and marketing data, enabling your Financial technology business to focus on long-term success and sustainable pipeline growth.
\n","button":{"title":"APRENDE M\u00c1S","url":"#contact-us","target":""},"block_image":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2021/08/Regional-Expertise.webp"},"third_block":{"block_title":"Outpace Your Competition with AI-Powered Lead Generation","block_text":"Drive qualified financial technology leads and engage with key decision-makers to ensure higher conversion rates with our AI-powered lead generation tools.
\n","block_image":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2024/01/abm-wheel-mmm-wheelonly.svg"}},"industry_primary_heading":"","industry_secondary_heading":"","intro_title":"As a Fintech service company, how can you make sure that your FinTech offer reaches the right FinTech buyers?","intro_description":"We understand the challenge Fintech providers are facing when it comes to generating qualified leads.
\nMercury Labs scales up Fintech lead generation using a multi-touch, multi-channel, account-based approach. This means we:
\nDon\u2019t let the complexities of the fintech market hinder your growth. We provide targeted solutions for fintech companies, helping you reach your maximum potential and build sustainable revenue streams.
\n","challenge_featured_image":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2024/04/lead-gen-tools-and-expertise-mobile.webp","challenge_featured_image_sg":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/SG-Fintech-Lead-Gen-Inline-Image.webp","challenge_featured_image_au":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2025/04/AU-Fintech-Lead-Gen-Inline-Image.webp","cards_title":"","three_cards":false,"challenge_cards":[{"image":false,"title":"Orientaci\u00f3n mejorada","description":"Llega a los tomadores de decisiones como CTOs y CFOs a trav\u00e9s de un enfoque dirigido, gui\u00e1ndolos a trav\u00e9s del complejo proceso de evaluaci\u00f3n."},{"image":false,"title":"Mejorar la Calidad de los Leads","description":"Enf\u00f3cate en atraer prospectos fintech de alta calidad que est\u00e9n listos para convertir. Optimizamos tu estrategia de generaci\u00f3n de leads para asegurar que te conectes con los tomadores de decisiones de primer nivel."},{"image":false,"title":"Recursos Abundantes","description":"Aprovecha recursos abundantes con estrategias optimizadas que aumentan la eficiencia, asegurando que tus esfuerzos de generaci\u00f3n de leads fintech est\u00e9n completamente respaldados y sean escalables."},{"image":false,"title":"Menor costo de adquisici\u00f3n de clientes potenciales","description":"Reduce los altos costos de adquisici\u00f3n de leads con estrategias basadas en datos que maximizan tu ROI, asegurando que tu presupuesto de generaci\u00f3n de leads fintech se gaste de manera efectiva."}],"challenge_cta_text":"","challenge_cta_button":""},"why_callbox":{"hide_this_section":false,"alternating_subtitle":"Why Choose Mercury Labs for Lead Generation","alternating_headline":"Why Fintech Companies Choose Mercury Labs","alternating_desc":"","alternating_sections":[{"title":"Generaci\u00f3n de Leads Fintech Personalizada","description":"Alineamos nuestros esfuerzos de generaci\u00f3n de leads con el perfil de cliente ideal de tu empresa fintech, conect\u00e1ndote con tomadores de decisiones que buscan activamente servicios de regtech, aplicaciones de presupuesto/finanzas o pagos m\u00f3viles.
","cta":{"title":"TALK TO SALES","url":"https://meetings.hubspot.com/callbox-customer-success/us/?utm_source=LPfintech1","target":"_blank"}},{"title":"Marketing Enfocado en Fintech","description":"Nuestra especializaci\u00f3n en fintech garantiza que tu mensaje de marketing resuene con los desaf\u00edos espec\u00edficos de la industria, ayud\u00e1ndote a acortar los ciclos de ventas y cerrar acuerdos m\u00e1s r\u00e1pidamente.
","cta":{"title":"TALK TO SALES","url":"https://meetings.hubspot.com/callbox-customer-success/us/?utm_source=LPfintech2","target":"_blank"}},{"title":"M\u00e9tricas de \u00e9xito basadas en datos","description":"Nuestro enfoque basado en m\u00e9tricas te ofrece total transparencia sobre el rendimiento de la campa\u00f1a, proporcionando informaci\u00f3n valiosa para optimizar y perfeccionar continuamente tus estrategias de generaci\u00f3n de leads.
","cta":{"title":"TALK TO SALES","url":"https://meetings.hubspot.com/callbox-customer-success/us/?utm_source=LPfintech3","target":"_blank"}}],"section_cta":{"cta_text":"","button":""}},"callbox_stats":{"stas_headline":"See the Mercury Labs Difference: Proven Results for Fintech Leaders","cards":[{"stat":"45+","title":"Reuniones de nuevos clientes","desc":"Facilitate high-value meetings with executives from leading financial institutions, leveraging new opportunities to drive growth and long-term partnerships."},{"stat":"25%","title":"Ciclo de ventas m\u00e1s r\u00e1pido","desc":"By optimizing your lead generation strategy, we help you close deals faster, ensuring you stay ahead of your competition."},{"stat":"40%","title":"Increase in Qualified Fintech Leads","desc":"Boost your sales pipeline with a significant rise in qualified fintech prospects, ensuring you connect with industry leaders who are ready to adopt your solutions."},{"stat":"4x","title":"Mejora de la calidad de los clientes potenciales","desc":"Enhance your lead quality by engaging with decision-makers who are highly likely to convert, driven by impressive results across successful fintech campaigns."}],"stats_cta_title":"","stats_cta_button":""},"callbox_reviews":{"primary_heading":"Mercury Labs Client Reviews","secondary_heading":"Our Clients Say We\u2019re the #1 Fintech Lead Generation Company","description":"Discover why leading fintech companies across the world rely on Mercury Labs to drive consistent, qualified pipeline growth through precision lead generation, expert-led outreach, and proven multi-channel strategies.","client_testimonial":[69447,66996,69442],"reviews_data":false},"has_verticals":false,"verticals_simplified":{"content":"","verticals_list":false},"leadgen_apac":false,"form_redirect_url":"","faq_header_title":"Frequently Asked Questions","faq_header_desc":"Explore answers to the most frequently asked questions about how Mercury Labs helps fintech companies connect with decision-makers, boost demo conversions, and grow faster. Need more questions? Send us a message or start a live chat with our team.","hubspot_form_guid":"6c1dda45-65a3-49f4-9de6-7bc157f6abbb","top_level_page":true,"leadgen_au":false,"regional_section":{"title":"","headline":"","description":"","regional_cards":false,"cta_text":""},"au_challenge_section":{"challenge_subtitle":"","challenge_headline":"","challenge_desc":"","cards_title":"","challenge_cards":[{"image":false,"title":"","description":""},{"image":false,"title":"","description":""},{"image":false,"title":"","description":""},{"image":false,"title":"","description":""}],"challenge_cta_text":"","challenge_cta_button":""},"au_why_callbox":{"hide_this_section":false,"alternating_subtitle":"","alternating_headline":"Why Mercury Labs","alternating_desc":"","alternating_sections":[{"title":"","description":"","cta":""},{"title":"","description":"","cta":""},{"title":"","description":"","cta":""}]},"au_callbox_stats":{"stas_headline":"","cards":[{"stat":"","title":"","desc":""},{"stat":"","title":"","desc":""},{"stat":"","title":"","desc":""},{"stat":"","title":"","desc":""}],"stats_cta_title":"","stats_cta_button":""},"au_callbox_reviews":{"primary_heading":"","secondary_heading":"","reviews_data":false},"au_has_verticals":false,"contact_cta_au":"","sg_challenge_section":{"sg_challenge_subtitle":"","sg_challenge_headline":"","sg_challenge_desc":"","sg_cards_title":"","sg_challenge_cards":[{"image":false,"title":"","description":""},{"image":false,"title":"","description":""},{"image":false,"title":"","description":""},{"image":false,"title":"","description":""}],"challenge_cta_text":"","challenge_cta_button":""},"sg_why_callbox":{"hide_this_section":false,"alternating_subtitle":"","alternating_headline":"Why Mercury Labs","alternating_desc":"","alternating_sections":[{"title":"","description":"","cta":""},{"title":"","description":"","cta":""},{"title":"","description":"","cta":""}]},"sg_callbox_stats":{"stas_headline":"","cards":[{"stat":"","title":"","desc":""},{"stat":"","title":"","desc":""},{"stat":"","title":"","desc":""},{"stat":"","title":"","desc":""}],"stats_cta_title":"","stats_cta_button":""},"sg_callbox_reviews":{"primary_heading":"","secondary_heading":"","reviews_data":false},"sg_has_verticals":false,"contact_cta_sg":"","au_faq_header_title":"","au_faq_header_desc":"","au_page_faqs":false,"sg_faq_header_title":"","sg_faq_header_desc":"","sg_page_faqs":false,"meta_group":false,"company_videos":{"video_embed":"","video_embed_popup":""},"featured_services":{"section_title":"","section_description":"","featured_service_cards":{"card_1":{"title":"","description":"","button":""},"card_2":{"title":"","description":"","button":""},"card_3":{"title":"","description":"","button":""},"card_4":{"title":"","description":"","button":""}}},"awards_recognition":{"title":"","headline":"Trusted by Fintech Company as Lead Generation Partner","description":"Mercury Labs connects fintech companies with the CFOs, Heads of Payments, and compliance leads who control budget and approve vendors. Our fintech campaigns have delivered a increase in qualified leads, a improvement in lead quality, and faster sales cycle.","cta_button":""}},"featured_image_src":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2023/01/Lead-Generation-for-FinTech-Companies.png","yoast_head":"\n