Mercury Labs helps startups build a sales pipeline, connect with decision-makers, and generate high-quality B2B leads for scalable growth.
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\n\n\n\nWith more FinTech startups joining Southeast Asia\u2019s growing P2P remittance market, players in this space are turning to more proactive customer acquisition strategies to sustain their growth momentum.
\n\n\n\nHaving secured $2.2 million in seed funding and handling more than $1 million in monthly remittance transactions, the Client seeks to expand the number of active users of its flagship app. Currently, the company\u2019s online P2P money transfer platform caters mainly to migrant workers sending money to Southeast Asian countries such as the Philippines and Indonesia.
\n\n\n\nThe company maintains an in-house database of prospects collected through its list-building initiatives and opt-in campaigns. But as the list steadily grew, the company\u2019s sales team has only been able to convert only a small percentage of the prospects into sales opportunities.
\n\n\n\nThe problem came down mainly to reps not being able to promptly follow up on enough leads, leaving a huge number of potential customers practically uncontacted. Plus, many of the prospects that got contacted turned out to be a poor fit with the company\u2019s target customer profile.
\n\n\n\nIt was clear the Client needed more manpower to handle the tasks of initially contacting and screening prospects. Accordingly, the company decided to outsource much of these activities to a third-party provider and let their reps focus on the final steps in the conversion process.
\n\n\n\nThe Client chose Mercury Labs because of the latter\u2019s experience in B2C financial services and its track record of implementing integrated phone and email outreach campaigns which closely matched the company\u2019s specific requirements.
\n\n\n\nA plan was drawn up for a one-month campaign that would run each January or February to coincide with the company\u2019s seasonal sales activity. As of writing, the project has completed two full months and is currently in its third. Each campaign involves three key steps:
\n\n\n\nStep 1: Profiling the Client\u2019s in-house list
\n\n\n\nStep 2: Pre-qualifying each contact
\n\n\n\nStep 3: Following up and nurturing leads
\n\n\n\nThe project has now wrapped up a total of two campaigns, with the first campaign completed in January of 2017 and the second in February last year. Based on the KPIs specified by the Client at the outset, the project has so far produced very good results: 201 booked appointments and 67 completed leads.
\n\n\n\nThe Mercury Labs team was also able to profile 2,147 records from the Client\u2019s in-house list and maintained response rates of 31% for phone calls and 17% for emails throughout the two campaigns.
\n\n\n\nThe Client continues to partner with Mercury Labs, and the project is about to launch its third full campaign.
\n","post_title":"B2C FinTech Startup All Set to Grow Active Users for Flagship App","post_excerpt":"Startups are under constant pressure to maintain growth momentum. That\u2019s why oftentimes outsourced marketing is the best option to accelerate growth. That\u2019s what this FinTech firm gained from Mercury Labs.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"fintech-startup-grows-app-users","to_ping":"","pinged":"","post_modified":"2026-06-23 08:18:58","post_modified_gmt":"2026-06-23 12:18:58","post_content_filtered":"","post_parent":3796,"guid":"https://mercurylabsmarketing.com/?page_id=36855","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}],"cs_industry_image":false},"cb_acf_testimonial":"","cb_regional_pages":false,"cb_acf_ctas":{"contact_form":"Get more Startup leads. Book a free consultation.","banner_image":false,"goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":false,"alt_post_excerpt":"","alt_post_image_url":false},"form_redirect_url":"","cb_banner_announcement":false,"faq_header_title":"Frequently Asked Questions","faq_header_desc":"Get quick answers to the most frequently asked questions about Mercury Labs and how we help companies grow further. Our team is also ready to answer any additional queries, just send us a message or start a chat with us.","page_faqs":[{"question":"How can Mercury Labs help startups grow their sales pipeline?","answer":"We provide startups with a structured, data-driven approach to finding and engaging potential customers. By identifying key decision-makers, testing different outreach strategies, and refining targeting based on real market feedback, we help you generate leads, build credibility, and accelerate sales traction\u2014even if you’re still fine-tuning your go-to-market strategy.
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\n"},{"question":"Do we need an established sales team to work with Mercury Labs?","answer":"While having some sales process is helpful, we often work with startups that are still developing their formal sales approach. Our team can help establish basic qualification criteria and handoff procedures to ensure leads are properly managed. As part of our onboarding, we\u2019ll map out a simple but effective process tailored to your current stage and resources. As your sales function matures, we\u2019ll adapt our approach to align with your evolving processes.
\n"},{"question":"How do you balance quality and quantity for startup lead generation?","answer":"For startups, we focus on generating the right type of leads rather than simply maximizing volume. We begin by establishing clear criteria for qualified opportunities based on your current capabilities and growth objectives. Our approach emphasizes engaging prospects who represent ideal early customers\u2014those who understand the value of innovative solutions and can become references for future growth. We track quantitative metrics and qualitative feedback to ensure we deliver opportunities your startup can realistically convert and successfully serve.
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\n"},{"question":"Can Mercury Labs help with our messaging and positioning?","answer":"Absolutely. Many startups struggle to translate their technical features into clear, compelling messaging for business buyers. Our team helps craft benefit-driven messaging, refine value propositions, and address common objections. Plus, insights from our outreach campaigns provide valuable feedback to continuously improve your positioning.
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