FinTech is steadily pushing its way into the mainstream, however, attracting prospects and converting them into customers still remains difficult for most fledgling FinTech firms. To meet these customer acquisition challenges, FinTech vendors need to focus on the buyers and their buying process.
\nEngage and convert high-value FinTech leads and prospects by leveraging our account-based lead generation solutions optimized for FinTech selling.
\nEngage and convert high-value FinTech leads and prospects by leveraging our account-based lead generation solutions optimized for FinTech selling.
","protected":false},"author":1,"featured_media":85301,"parent":3721,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates/template-industry-2025.php","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[1974],"class_list":["post-50250","page","type-page","status-publish","has-post-thumbnail","hentry","tag-callbox-industry-page"],"acf":{"cb_asset":"","cb_regional_pages":false,"cb_web_property":"MAIN","cb_acf_hero":{"h1_title":"Fintech Lead Generation Services","headline":"Fintech buyers move carefully, and for good reason. We reach the CFOs, Heads of Payments, and compliance leads who actually have budget and authority, so your reps spend less time chasing and more time closing.
","image":false,"video":"","video_header":false,"cta_link":{"title":"Talk to Sales in the UK","url":"#contact-us","target":""},"cta_link_hs":{"title":"Request Pricing","url":"https://mercurylabsmarketing.com/lead-generation-pricing/?utm_source=LPfintech","target":""},"cta":"BOOK A MEETING"},"cb_acf_relational":{"case_study":[{"ID":128348,"post_author":"21","post_date":"2026-09-22 10:52:04","post_date_gmt":"2026-09-22 14:52:04","post_content":"\nThe client is a fintech company offering digital payment and financial management solutions to business clients. The company operates across multiple markets and serves mid-market to enterprise-level organisations.
\n\n\n\nThe client lacked a structured outbound sales function to consistently reach and qualify decision-makers in target financial services accounts. Without a dedicated SDR team, pipeline development was slow and ad hoc, limiting the company's ability to scale.
\n\n\n\nThe client needed a proven outsourced sales model capable of executing multi-channel outreach at volume. Identifying and engaging qualified prospects across a competitive fintech landscape required specialist expertise and robust sales infrastructure.
\n\n\n\nTo help the Client build its sales pipeline, Mercury Labs deployed a tailored Outsourced SDR Solutions program.
\n\n\n\nMercury Labs aimed to:
\n\n\n\nThe program unfolded in three main stages:
\n\n\n\nAccount Research and Selection
\n\n\n\nAccount and Prospect Profiling
\n\n\n\nMulti-touch, Multi-channel Outreach
\n\n\n\nMercury Labs executed customised nurture paths across phone, email, web, and LinkedIn, tailoring messaging to each prospect's role and stage in the buying journey. Smart Engage CRM streamlined outreach coordination and ensured consistent follow-up across all channels.
\n\n\n\nOver 12 months, Mercury Labs generated 324 SQLs and 273 MQLs for the Client, whilst building 1,835 LinkedIn connections with key fintech decision-makers. A series of 4 webinars attracted 356 attendees, significantly expanding the Client's qualified pipeline and brand presence across target markets.
\n","post_title":"Mercury Labs Built a Qualified Fintech Pipeline with Outsourced SDR Solutions","post_excerpt":"A UK-based fintech company partnered with Mercury Labs to build a scalable outbound pipeline through outsourced SDR solutions. Over 12 months, Mercury Labs delivered 324 SQLs, 273 MQLs, and 1,835 LinkedIn connections with key decision-makers.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"outsourced-sdr-solutions-leading-fintech-firm","to_ping":"","pinged":"","post_modified":"2026-09-22 11:09:40","post_modified_gmt":"2026-09-22 15:09:40","post_content_filtered":"","post_parent":3796,"guid":"https://mercurylabsmarketing.com/__callbox_upstream/cms/?page_id=128348","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}],"cs_industry_image":false},"cb_acf_testimonial":"","cb_acf_ctas":{"contact_form":"Get more qualified Fintech leads. Book a free consultation.","banner_image":false,"goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":false,"alt_post_excerpt":"","alt_post_image_url":false},"dl_webinar":{"video_id":"","video_preview":"Add preview here...","dl_video":"","preview_images":[{"image":false},{"image":false},{"image":false}],"button":""},"page_faqs":[{"question":"How do fintech companies generate more high-value fintech leads and demos?","answer":"Fintech companies can drive pipeline growth by targeting CFOs, finance managers, tech leads, and compliance heads with a multi-channel ABM strategy. Mercury Labs uses voice, email, LinkedIn, and digital content to engage prospects and convert interest into qualified demo bookings.
\n"},{"question":"Can lead generation be customized for specific fintech offerings, such as payments, lending, or wealth management platforms?","answer":"Yes. Mercury Labs builds tailored campaigns based on your fintech solution, whether it’s a payment gateway, blockchain platform, neobank service, or digital lending tool. We align outreach with your target industry, business size, compliance profile, and buyer role.
\n"},{"question":"How long before fintech providers see ROI from a lead generation campaign?","answer":"Results typically start within the first 1\u20132 months. Given fintech’s competitive and regulated nature, ROI strengthens over time as trust builds and the funnel matures. Ongoing optimization ensures long-term value and improved cost per acquisition.
\n"},{"question":"What\u2019s the most effective way to engage fintech buyers?","answer":"Fintech buyers respond best to personalized, multi-channel engagement. Mercury Labs connects with them via phone, email, LinkedIn, and web-based content, reinforcing trust, security, and innovation while nurturing them toward conversion.
\n"},{"question":"How does Mercury Labs ensure lead quality for fintech campaigns?","answer":"Every lead undergoes rigorous AI-powered enrichment and manual qualification. We validate company fit, financial maturity, regulatory needs, and buyer intent to ensure each opportunity aligns with your ideal customer profile and market focus.
\n"},{"question":"What makes Mercury Labs different from other fintech lead generation providers?","answer":"Mercury Labs combines over 20 years of B2B experience with in-depth fintech expertise. Our AI-enhanced, human-led approach, dedicated team model, and full-funnel execution help fintech companies grow faster, penetrate new markets, and generate long-term pipeline value.
\n"},{"question":"Can Mercury Labs support global expansion for fintech products?","answer":"Yes. With multilingual teams and regional expertise, Mercury Labs helps fintech providers scale into North America, EMEA, APAC, and LATAM. We tailor campaigns to regional financial regulations, buyer behaviors, and platform readiness to maximize global success.
\n"}],"has_contact_form":true,"vertical_cards":false,"vertical_heading":"Connect and Engage with the Right Fintech Decision-Makers","vertical_subheading":"We take pride in serving a diverse range of Fintech industries providing you with a list of target companies from a range of industries:","vertical_description":"For almost 2 decades, Mercury Labs has driven B2B Financial technology lead generation services by strategically connecting you with the right decision-makers across diverse industries in North America, APAC, LATAM, and Europe.
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\n","button":{"title":"LEARN MORE","url":"#contact-us","target":""},"block_image":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2021/08/Regional-Expertise.webp"},"third_block":{"block_title":"Outpace Your Competition with AI-Powered Lead Generation","block_text":"Drive qualified financial technology leads and engage with key decision-makers to ensure higher conversion rates with our AI-powered lead generation tools.
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\nMercury Labs scales up Fintech lead generation using a multi-touch, multi-channel, account-based approach. This means we:
\nDon\u2019t let the complexities of the fintech market hinder your growth. We provide targeted solutions for fintech companies, helping you reach your maximum potential and build sustainable revenue streams.
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