{"id":90276,"date":"2023-06-20T14:05:25","date_gmt":"2023-06-20T18:05:25","guid":{"rendered":"https://mercurylabsmarketing.com/?page_id=90276"},"modified":"2026-10-12T15:21:48","modified_gmt":"2026-10-12T19:21:48","slug":"front-page-2023","status":"publish","type":"page","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/au/","title":{"rendered":"Mercury Labs – B2B Lead Generation Company – Sales Leads"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"featured_media":55564,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-90276","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":{"page_faqs":[{"question":"What makes Mercury Labs a leading B2B lead generation agency?","answer":"

Mercury Labs is a global lead generation company that helps businesses connect with high-value prospects and book qualified sales meetings.

\n

We combine AI-powered tools and human expertise to deliver consistent results through multi-channel outreach\u2014phone, email, LinkedIn, chat, and events.

\n

With 20+ years of experience and over 10,000 campaigns, we\u2019ve helped clients across software, SaaS, fintech, and other industries build stronger pipelines and close more deals.

\n"},{"question":"How does Mercury Labs use AI in lead generation?","answer":"

Our AI lead generation services use intelligent tools that identify the right decision-makers, craft personalized messages, and score leads based on intent.

\n

Our proprietary Smart Engage platform integrates AI for account-based targeting, automated sequencing, and analytics\u2014while our trained specialists ensure human-to-human connection throughout the process. This Team + AI approach improves appointment rates by up to 30% and speeds up sales cycles by 25%.

\n"},{"question":"What regions does Mercury Labs serve?","answer":"

Mercury Labs has a global footprint and proven track record across North America, APAC, EMEA, and LATAM. We operate in multiple time zones with teams in the US, UK, Australia, Singapore, Malaysia, Hong Kong, and Colombia, delivering localized campaigns tailored to each market\u2019s language and business culture.

\n

Whether you\u2019re expanding into new territories or scaling your presence regionally, our local expertise ensures seamless execution.

\n"},{"question":"How does Mercury Labs\u2019s lead generation process work?","answer":"

We start by identifying your Ideal Customer Profile (ICP) and target markets. Then, our team and AI systems build and validate a customized prospect list.

\n

From there, we engage decision-makers through calls, emails, social media, and webinars until they qualify as sales-ready leads or confirmed appointments.

\n

Our end-to-end appointment setting service ensures your sales team speaks only with prospects who match your exact criteria.

\n"},{"question":"How much do your lead generation services cost?","answer":"

Pricing varies depending on your campaign scope, target market, and engagement model.
\n We customize every program to ensure the right balance of activity (calls, emails, LinkedIn touches) and lead quality.

\n

Book a consultation with our sales team to get a tailored quote and see which lead generation service package best fits your goals.

\n"},{"question":"Can Mercury Labs provide its own data, or do I need to supply one?","answer":"

You can do either. We have an in-house data research and enrichment team that builds and maintains verified B2B databases across industries.

\n

If you already have a list, we can clean, validate, and enrich it. If not, we\u2019ll create one from scratch that aligns with your ICP and region\u2014ensuring accurate and compliant outreach under GDPR, CCPA, PDPA, and CAN-SPAM standards.

\n"},{"question":"What kind of results can I expect from a Mercury Labs campaign?","answer":"

Our clients typically see a 30% increase in appointment rates and 25% faster sales funnel movement after working with Mercury Labs.

\n

Results depend on your industry, audience, and message alignment, but every campaign is monitored and optimized through our AI analytics and team feedback loops to ensure continuous improvement.

\n"},{"question":"Do you offer lead generation services for specific industries?","answer":"

Yes. Mercury Labs provides B2B lead generation and appointment setting services for industries such as Software, SaaS, Cloud, Cybersecurity, Fintech, AI, Healthcare, Finance, and Manufacturing.

\n

We adapt our outreach strategy, messaging, and cadence for each vertical to ensure we reach the right decision-makers with the right value proposition.

\n"},{"question":"How can I get started with Mercury Labs?","answer":"

Simply book a demo or consultation through our website. One of our Senior Business Development Managers will assess your goals, target market, and campaign needs, then recommend the best strategy and pricing option.

\n

You can also reach us directly at sales@mercurylabsinc.com or through our global hotline listed on our Contact Page.

\n"},{"question":"How does Mercury Labs compare to other B2B lead generation service providers like Belkins?","answer":"

While traditional agencies like Belkins focus primarily on high-volume cold email outreach, Mercury Labs provides a holistic Human + AI omnichannel framework. By combining dedicated SDR execution with proprietary AI tools, automated phone touchpoints, and LinkedIn cadence management, Mercury Labs ensures higher contact rates, better account penetration, and predictable sales pipeline growth.

\n"},{"question":"How does Mercury Labs\u2019s lead generation service identify and verify target contacts?","answer":"

Mercury Labs\u2019s lead generation service combines multi-source waterfall data enrichment (including AI-driven data verification) with human validation. Our data specialists verify contact accuracy, job titles, direct phone numbers, and buying signals before launching campaigns, ensuring your outreach reaches real decision-makers within your Ideal Client Profile (ICP).

\n"}],"cb_acf_hero":{"h1_title":"B2B Lead Generation Services and Agency","headline":"

Grow Your Sales Pipeline With Human + AI

\n","description":"

Global enterprise leaders trust Mercury Labs’s 20-year expertise as a premier lead generation company for Software, SaaS, Cloud, Cybersecurity, Fintech, and AI to grow revenue, expand markets, sell new products, and fast-track market entry.

","image":"https://mercurylabsmarketing.com/__callbox_upstream/cms/wp-content/uploads/2024/03/front-page-hero-2024.webp","video":"","video_header":false,"cta_link":{"title":"Get more sales","url":"#get-more-sales","target":""},"cta_link_hs":"","cta":"BOOK A MEETING"},"cb_asset":"","cb_web_property":"MAIN","cb_acf_relational":{"case_study":[{"ID":48153,"post_author":"1","post_date":"2019-07-01 01:18:06","post_date_gmt":"2019-07-01 05:18:06","post_content":"\n

The Client

\n\n\n\n

The Client is an Austin, TX-based company that provides managed cloud solutions tailored for the security, middleware, and database needs of enterprise customers. The Client primarily targets organizations operating in industries with complex regulatory and compliance requirements.

\n\n\n\n

The Challenge

\n\n\n\n

The Client, an Austin, TX-based managed cloud services provider with Fortune Global 500 customers in a number of countries worldwide, wanted to expand its market presence much closer to home with an intensified push for increased market share in over a dozen U.S. states.

\n\n\n\n

With the help of its newly launched ABM program, the company has already made some progress toward this planned expansion. Their ABM effort has so far added 97 candidate strategic accounts into their pipeline after a full year of implementation.

\n\n\n\n

The Client, however, understood they needed to scale this up in order to make their funnel numbers work. They aimed to apply a tiered approach at selecting accounts during the program\u2019s second year.

\n\n\n\n

Under their tier-based ABM strategy, the company segments accounts into two main tiers according to how potential companies match the target customer profile:

\n\n\n\n\n\n\n\n

In order for their internal team to exclusively focus their time and resources on selling to Tier 1 accounts, the Client planned to let a B2B marketing service provider handle the top-of-funnel activities for the Tier 2 segment.

\n\n\n\n

The Goals

\n\n\n\n\n\n\n\n

The Mercury Labs Solution

\n\n\n\n

The Client chose Mercury Labs after being referred by one of their top customers, who also happened to be a long-time Mercury Labs partner.

\n\n\n\n

Since the Client wanted to target the two sub-segments under their Tier 2 account category, Mercury Labs designed an Account-based Marketing Lead Generation & Appointment Setting campaign which consisted of:

\n\n\n\n\n\n\n\n

Account Research and Selection

\n\n\n\n
  1. Initially, the campaign targeted manufacturing and distribution companies with enterprise compute workloads that were already running or in need of being migrated to the Cloud.
  2. Next, the team reached out to financial services and insurance firms that needed all workloads to be transferred to the Cloud.
\n\n\n\n

Account and Prospect Profiling

\n\n\n\n
  1. The campaign targeted three main buyer groups in each account: influencers (CEOs and Managing Directors), technical buyers (CIOs and CTOs), and economic buyers (CFOs).
  2. The Client provided additional information on past deals to refine the target buyer profiles under each decision-maker group.
  3. Each entry in the account and prospect lists was thoroughly checked by a database QA team and had to be approved by the Client before being used in the two campaigns.
\n\n\n\n

Multi-touch, Multi-channel Outreach

\n\n\n\n
  1. The campaign followed a unique lead nurture path and personalized messaging strategy for each of the three decision-maker groups.
  2. A data-driven outreach cadence that combined phone, email, and LinkedIn touches was developed and executed for each lead nurture path.
  3. Pipeline, Mercury Labs\u2019s own CRM and marketing automation tool, served as  the main hub of the campaign, where activities were orchestrated and the project was managed.
\n\n\n\n

Results

\n\n\n\n

The Account-based Marketing Lead Generation & Appointment Setting campaign showed very effective use of outreach channels and touches, and delivered 144 Marketing Qualified Leads, 185 Requested for Information, 114 Follow-ups, 143 for Callback, 551 Social Media Connections.

\n\n\n\n

These results suitably exceeded the Client\u2019s expectations. This is why the Client has expressed interest in tapping Mercury Labs to handle its future ABM outreach campaigns.

\n","post_title":"ABM-Focused Campaigns Double Sales Opportunities for Managed Cloud Firm","post_excerpt":"This managed cloud provider struggled to scale up ABM results. Mercury Labs helped them nearly double the leads in their pipeline after two campaigns.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"abm-appointment-setting-2x-sales-for-cloud-firm","to_ping":"","pinged":"","post_modified":"2025-03-10 02:24:02","post_modified_gmt":"2025-03-10 06:24:02","post_content_filtered":"","post_parent":3796,"guid":"https://mercurylabsmarketing.com/?page_id=48153","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}],"cs_industry_image":false},"cb_acf_testimonial":"","cb_regional_pages":false,"cb_acf_ctas":{"contact_form":"","banner_image":false,"goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":false,"alt_post_excerpt":"","alt_post_image_url":false},"has_contact_form":false,"cb_banner_announcement":[{"category":"Update","title":"Refer a business to Mercury Labs and earn great rewards.","url":"https://mercurylabsmarketing.com/referral-program/","highlighted":false},{"category":"Update","title":"Outsourcing Lead Generation Services: Best Decision Ever or Disaster?","url":"https://mercurylabsmarketing.com/lead-generation/outsourcing-lead-generation-services/","highlighted":false},{"category":"Update","title":"Become a Mercury Labs Channel Partner","url":"https://mercurylabsmarketing.com/channel-partner-program/","highlighted":false},{"category":"Offer","title":"We've upgraded our pricing. Retain your previous quote.","url":"https://mercurylabsmarketing.com/lead-generation-pricing/","highlighted":true},{"category":"Ebook","title":"The 100 Million-Dollar 60-Day Sales Cadence","url":"https://mercurylabsmarketing.com/the-million-dollar-sales-cadence/","highlighted":false},{"category":"News","title":"Mercury Labs Remains the Top Choice for Lead Generation in 2024","url":"https://mercurylabsmarketing.com/news-and-updates/best-lead-generation-company/","highlighted":false},{"category":"News","title":"Mercury Labs\u2019s Global Recognition as the Top Lead Generation Company","url":"https://mercurylabsmarketing.com/news-and-updates/top-global-lead-generation-company/","highlighted":false},{"category":"News","title":"Coffee Talk with Mercury Labs at Cloud Expo Asia 2024!","url":"https://www.eventbrite.com/e/coffee-talk-with-callbox-at-cloud-expo-asia-2024-tickets-1027823426537?aff=seonam","highlighted":false},{"category":"News","title":"Mastering Customer-Centric Selling with AI","url":"https://callboxinc.zoom.us/webinar/register/5517211458534/WN_cFooyEHCSkq_XXrfSGw4-Q#/registration","highlighted":false}],"has_review_section":false,"dark_themed_form":false,"form_redirect_url":"","faq_header_title":"Frequently Asked Questions","faq_header_desc":"Get quick answers to the most frequently asked questions about Mercury Labs and how we help companies grow further. Our team is also ready to answer any additional queries, just send us a message or start a chat with us.","leadgen_apac":false,"hubspot_form_guid":"6c1dda45-65a3-49f4-9de6-7bc157f6abbb","challenge_section":{"challenge_subtitle":"","challenge_headline":"","challenge_desc":"","challenge_featured_image":false,"challenge_featured_image_sg":false,"challenge_featured_image_au":false,"cards_title":"","three_cards":false,"challenge_cards":[{"image":false,"title":"","description":""},{"image":false,"title":"","description":""},{"image":false,"title":"","description":""},{"image":false,"title":"","description":""}],"challenge_cta_text":"","challenge_cta_button":""},"why_callbox":{"hide_this_section":false,"alternating_subtitle":"Why Choose Mercury Labs","alternating_headline":"Why Choose Mercury Labs as Your Lead Generation Company in Canada?","alternating_desc":"There are plenty of outbound agencies out there. Here's what sets Mercury Labs apart as a lead generation company in Canada","alternating_sections":[{"title":"CASL-Compliant Outreach","description":"

Every campaign we run on Canadian soil adheres to the requirements of the Canada Anti-Spam Legislation. We protect your brand reputation while ensuring maximum outreach effectiveness.

","cta":""},{"title":"Canadian Market Intelligence","description":"

Our teams understand how B2B buyers in Toronto, Vancouver, Calgary, Ottawa, and Montr\u00e9al think, buy, and engage \u2014 so your messaging lands with the right people, the right way.

","cta":""},{"title":"Human + AI Lead Generation","description":"

We don’t just use technology \u2014 we combine AI-powered prospecting with trained human SDRs who build real relationships with your Canadian prospects.

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Mercury Labs fusiona investigaci\u00f3n, equipos multicanal y equipos especializados para conectar tu empresa con tomadores de decisiones que asisten ventas y expansi\u00f3n regional.

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Mercury Labs is a full-service B2B lead generation agency helping Singapore-based businesses connect with qualified decision-makers and fill their sales pipeline. We combine AI-enhanced targeting with dedicated SDR teams\u00a0to deliver consistent results through\u00a0multi-channel outreach\u00a0\u2014 phone, email, LinkedIn, chat, and events. With 20+ years of experience, 3,000+ APAC campaigns executed, and helping clients across software, SaaS, fintech, and other industries build stronger pipelines and close more deals, we bring both regional expertise and global scale to every engagement.

\n"},{"question":"How does Mercury Labs use AI in lead generation for Singapore and APAC markets?","answer":"

Our AI-powered tools identify the right decision-makers, personalise outreach messaging, and score leads based on buying intent \u2014 all within our proprietary Smart Engage platform. This platform handles account-based targeting, automated sequencing, and real-time analytics, while our trained SDR specialists manage the human-to-human side of every conversation. This Team + AI approach improves appointment rates by up to 30% and accelerates sales cycles by 25%.

\n"},{"question":"What markets does Mercury Labs cover across the APAC region?","answer":"

Mercury Labs operates across 15+ APAC markets, with dedicated teams in Singapore, Malaysia, Australia, and beyond. We deliver localised campaigns tailored to each market’s language, business culture, and buyer behaviour \u2014 whether you’re scaling within Southeast Asia or expanding across the wider APAC region.

\n"},{"question":"How does Mercury Labs's lead generation process work?","answer":"

We start by defining your Ideal Customer Profile (ICP) and target markets. Our AI and data research team then builds and validates a verified, compliance-ready prospect list. From there, we engage decision-makers through calls, emails, LinkedIn, and digital touchpoints \u2014 nurturing each contact until they qualify as a sales-ready lead or confirmed appointment. Your sales team receives only prospects who match your exact criteria, complete with a detailed handoff brief.

\n"},{"question":"How much do Mercury Labs's lead generation services cost in Singapore?","answer":"

Pricing depends on your campaign scope, target audience, engagement model, and the number of channels involved. Every programme is built to match the right level of outreach activity with your pipeline goals. Book a strategy session with our Singapore team to get a tailored quote and find the right fit for your business.

\n"},{"question":"Can Mercury Labs provide prospect data, or do I need to supply my own list?","answer":"

Both options work. Our in-house data research and enrichment team can build a verified B2B prospect list from scratch, aligned to your ICP and target regions across Singapore and APAC. If you already have a list, we can clean, validate, and enrich it. All data handling follows GDPR, PDPA, and relevant regional compliance standards.

\n"},{"question":"What kind of results can I expect from a Mercury Labs campaign?","answer":"

Our clients typically see a 30% increase in appointment rates and 25% faster sales funnel movement after working with Mercury Labs. Results depend on your industry, audience, and message alignment, but every campaign is monitored and optimised through our AI analytics and team feedback loops to ensure continuous improvement.

\n"},{"question":"Does Mercury Labs offer lead generation services for specific industries in Singapore?","answer":"

Yes. Mercury Labs runs targeted B2B lead generation and appointment-setting campaigns across Software,\u00a0SaaS, Information Technology Services, AI Technology, Cybersecurity, Fintech,\u00a0Healthcare Tech,\u00a0Cloud, CRM Software, and more. Outreach strategy, messaging, and cadence are adapted for each vertical to ensure we reach the right decision-makers with the right value proposition in Singapore.

\n"},{"question":"How do I get started with Mercury Labs in Singapore?","answer":"

Book a free strategy session directly through our website. A Mercury Labs Singapore specialist will assess your goals, target market, and pipeline needs \u2014 then recommend the best campaign approach and pricing option. You can also reach us at sales@mercurylabsinc.com or via our Singapore hotline: +65 3159 1112.

\n"},{"question":"How does Mercury Labs compare to other B2B lead generation service providers like Belkins?","answer":"

While traditional agencies like Belkins focus primarily on high-volume cold email outreach, Mercury Labs provides a holistic Human + AI omnichannel framework. By combining dedicated SDR execution with proprietary AI tools, automated phone touchpoints, and LinkedIn cadence management, Mercury Labs ensures higher contact rates, better account penetration, and predictable sales pipeline growth.

\n"}],"au_challenge_section":{"challenge_subtitle":"","challenge_headline":"","challenge_desc":"","cards_title":"","challenge_cards":[{"image":false,"title":"","description":""},{"image":false,"title":"","description":""},{"image":false,"title":"","description":""},{"image":false,"title":"","description":""}],"challenge_cta_text":"","challenge_cta_button":""},"au_why_callbox":{"hide_this_section":false,"alternating_subtitle":"","alternating_headline":"Why Mercury Labs","alternating_desc":"","alternating_sections":[{"title":"","description":"","cta":""},{"title":"","description":"","cta":""},{"title":"","description":"","cta":""}]},"au_callbox_stats":{"stas_headline":"","cards":[{"stat":"","title":"","desc":""},{"stat":"","title":"","desc":""},{"stat":"","title":"","desc":""},{"stat":"","title":"","desc":""}],"stats_cta_title":"","stats_cta_button":""},"au_callbox_reviews":{"primary_heading":"","secondary_heading":"","reviews_data":false},"au_has_verticals":false,"au_faq_header_title":"Top Questions About Mercury Labs Lead Generation in Australia, Answered","au_faq_header_desc":"Get quick answers to the most frequently asked questions about how Mercury Labs helps Australian businesses generate qualified leads, book sales meetings, and grow their pipeline. Our team is ready to help with anything else \u2014 just send us a message or start a chat with us.","au_page_faqs":[{"question":"What B2B lead generation services does Mercury Labs offer in Australia? ","answer":"

Mercury Labs provides a full suite of B2B lead generation services for Australian businesses, including appointment setting, multi-channel outreach, account-based marketing, outbound lead generation, outsourced SDR teams, and event and webinar marketing. Every programme is built around your Ideal Customer Profile and tailored to the Australian market \u2014 from Sydney and Melbourne to Brisbane and beyond.

\n"},{"question":"Which industries does Mercury Labs serve in Australia? ","answer":"

Mercury Labs runs targeted lead generation campaigns across a wide range of industries in Australia, including Information Technology, Saas, Software, Cloud Services, Cybersecurity, AI Technology, CRM, ERP, Healthcare Tech, CRM, Data Centres, Logistics, Telecom, Manufacturing, and Professional Services. Outreach strategy, messaging, and cadence are customised for each vertical to reach the right decision-makers with the right value proposition.

\n"},{"question":"How does Mercury Labs use AI in its Australian lead generation campaigns? ","answer":"

Our proprietary Smart Engage platform uses AI to identify high-intent decision-makers, personalise outreach at scale, and score leads based on buying signals. This is paired with dedicated human SDR teams who manage calls, emails, and LinkedIn engagement \u2014 combining automation with genuine relationship-building. The result is a Team + AI approach that improves appointment rates by up to 30% and shortens sales cycles by 25%.

\n"},{"question":"How does Mercury Labs's lead generation process work?","answer":"

We begin by mapping your Ideal Customer Profile and target markets across Australia. From there, our AI and data research team builds a verified, compliance-ready prospect list. We then engage decision-makers through a coordinated mix of phone, email, LinkedIn, and digital touchpoints \u2014 nurturing each contact until they’re sales-ready. Your team receives only qualified, confirmed appointments with a full lead handoff brief included.

\n"},{"question":"How does Mercury Labs ensure compliance with Australian data and privacy regulations?","answer":"

Mercury Labs follows the Australian Privacy Act and the Spam Act 2003. Our ANZ-dedicated teams are trained in local regulatory requirements to ensure all outreach is compliant, permission-respecting, and aligned with Australian standards. Data handling also meets GDPR and CCPA requirements for clients with cross-border operations.

\n"},{"question":"Can Mercury Labs provide prospect data, or do I need to supply my own list?","answer":"

Either works. Our in-house data research and enrichment team builds and maintains verified B2B databases across industries and Australian regions. If you have an existing list, we can clean, validate, and enrich it. If not, we’ll build one from scratch aligned to your ICP \u2014 ensuring accurate outreach from day one.

\n"},{"question":"How quickly can Mercury Labs start generating leads for my Australian business?","answer":"

Most campaigns launch within two to three weeks of onboarding. Our local ANZ team handles prospect research, list building, messaging, and outreach execution from kickoff \u2014 so your pipeline starts filling without a lengthy ramp-up period. Initial qualified meetings typically begin appearing within the first 30 to 45 days.

\n"},{"question":"What results can Australian businesses expect from a Mercury Labs campaign?","answer":"

Clients typically see a 30% increase in appointment rates and 25% faster sales funnel movement. On average, Australian businesses working with Mercury Labs experience 3x pipeline growth within 90 days of launch. Every campaign is monitored and continuously optimised through our AI analytics and weekly strategy reviews.

\n"},{"question":"Does Mercury Labs help Australian companies expand into other markets?","answer":"

Yes. For Australian businesses looking to grow beyond local borders, Mercury Labs supports market entry into New Zealand, Singapore, and Malaysia \u2014 markets where we have dedicated regional teams and established local expertise. Our cross-border lead generation programmes deliver localised messaging aligned with each market’s buyer behaviour and business culture.

\n"},{"question":"How do I get started with Mercury Labs in Australia?","answer":"

Book a free strategy session through our website, and a Mercury Labs Australia specialist will assess your goals, target market, and pipeline needs \u2014 then recommend the best approach and pricing option.\u00a0

\n

You can also reach us directly at sales@mercurylabsinc.com or by phone at +61 (02) 9037 2248.

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