{"id":58667,"date":"2020-08-30T18:27:09","date_gmt":"2020-08-30T22:27:09","guid":{"rendered":"https://mercurylabsmarketing.com/?page_id=58667"},"modified":"2026-10-16T13:32:55","modified_gmt":"2026-10-16T17:32:55","slug":"crm-lead-generation","status":"publish","type":"page","link":"https://mercurylabsmarketing.com/__callbox_upstream/cms/au/industries-we-serve/crm-lead-generation/","title":{"rendered":"Lead Generation Services for CRM Software Products"},"content":{"rendered":"

Engage CRM buyers and drive more users

\n

CRM adoption is projected to grow at 13.5% CAGR over the next couple of years. As the marketplace demands and competition intensify, how can you make sure your CRM product gets picked up on your prospects\u2019 radar.

\n

With our SaaS lead generation solutions, you can reach high-impact CRM buyers, develop them into the best quality leads, and convert these opportunities into sales.

","protected":false},"excerpt":{"rendered":"

Account-based lead generation and appointment setting services for CRM software products and services.

","protected":false},"author":14,"featured_media":112381,"parent":3721,"menu_order":101,"comment_status":"closed","ping_status":"closed","template":"page-templates/template-industry-2025.php","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[1974],"class_list":["post-58667","page","type-page","status-publish","has-post-thumbnail","hentry","tag-callbox-industry-page"],"acf":{"cb_asset":"","cb_regional_pages":false,"cb_web_property":"MAIN","cb_acf_hero":{"h1_title":"CRM Lead Generation","headline":"

Add Qualified CRM Leads To Your Pipeline Every Quarter

\n","description":"

CRM buying decisions touch sales, marketing, and IT all at once. We reach the right stakeholders across each team and only pass along leads that fit your ideal customer profile.

","image":false,"video":"","video_header":false,"cta_link":{"title":"Talk to Sales","url":"#contact-us","target":""},"cta_link_hs":{"title":"Request Pricing","url":"https://mercurylabsmarketing.com/lead-generation-pricing/?utm_source=LPcrm","target":""},"cta":"BOOK A MEETING"},"cb_acf_relational":{"case_study":[{"ID":66624,"post_author":"1","post_date":"2021-07-19 02:29:51","post_date_gmt":"2021-07-19 06:29:51","post_content":"\n

The Client

\n\n\n\n

The Client is the world\u2019s number one cloud-based software company that provides customer relationship management service and a complementary suite of enterprise applications focused on cThe Client is the world\u2019s number one cloud-based software company that provides customer relationship management service and a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development, and has been a Mercury Labs partner for nearly a decade now.

\n\n\n\n

Lines of Business
CRM

\n\n\n\n

The Challenge

\n\n\n\n

The CRM leader wanted to keep connected with their customers throughout the holiday season, and sending them updates through research reports and other useful product/service collateral via a Lead Tele-nurturing campaign was the best strategy to keep customers engaged throughout the long recess.

\n\n\n\n

The project is a holiday 5-seat campaign which the Mercury Labs team would carry out to nurture the Client\u2019s follow-ups, and generate new leads at the same time.

\n\n\n\n

The Mercury Labs Solution

\n\n\n\n

The Client normally runs long-term campaigns with Mercury Labs, but on random occasions, they roll out short-term lead generation campaigns to cater momentary needs. The most recent was an Account-Based Marketing Tele-nurturing campaign for the Holidays which consisted of:

\n\n\n\n\n\n\n\n

The Goals

\n\n\n\n
  1. The Mercury Labs team was to reach out to the Client\u2019s follow-ups, and generate new leads.
  2. Send holiday Ecards that contain relevant information about the Client\u2019s research reports, and to follow-up prospects via an email scheme to ensure that prospects have downloaded the reports.
  3. Qualify the prospects based on BANT criteria, and submit MQLs to the Client.
\n\n\n\n

Account Research and Selection

\n\n\n\n
  1. The Client specified their target industries, locations, and decision makers.
  2. Mercury Labs refined the Client\u2019s ideal customer profile (ICP) which served as a basis for identifying qualified accounts.
  3. Mercury Labs came up with a list of potential contacts to target which was reviewed and approved by the Client.
\n\n\n\n

Account and Prospect Profiling

\n\n\n\n
  1. The Client provided profiles of the prospects that they want the outbound campaign to target.
  2. Identified campaign targets were Marketers, Sales, IT Decision Makers, Service (Sales or Marketing Functions, IT), Small and Medium Business Owners.
  3. The master contact list was segmented based on these personas and was further grouped according to industry type.
\n\n\n\n

Results

\n\n\n\n

The 5-week 5-seat Lead Tele-nurturing campaign covered the large database of contacts that needed to be engaged for the holiday period.

\n\n\n\n

The campaign produced a total of 108 Sales Qualified Leads, 164 Marketing Qualified Leads, and 793 Potential Leads.

\n","post_title":"World\u2019s No 1 CRM\u2019s Holiday Campaign Engaged More Customers with Mercury Labs ABM","post_excerpt":"The Client is the world\u2019s number one cloud-based software company that provides customer relationship management service and a complementary suite of enterprise applications focused on customer service, marketing automation, analytics, and application development, and has been a Mercury Labs partner for nearly a decade now.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"worlds-no-1-crm-got-on-holiday-rush-engaged-more-customers-with-callbox-lead-generation","to_ping":"","pinged":"","post_modified":"2025-03-10 20:26:00","post_modified_gmt":"2025-03-11 00:26:00","post_content_filtered":"","post_parent":3796,"guid":"https://mercurylabsmarketing.com/?page_id=66624","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}],"cs_industry_image":false},"cb_acf_testimonial":"","cb_acf_ctas":{"contact_form":"Get more qualified CRM leads. Book a free consultation.","banner_image":false,"goto_form_button":"BOOK A MEETING"},"cb_acf_post_alt":{"alt_post_title":"","alt_post_image":false,"alt_post_excerpt":"","alt_post_image_url":false},"dl_webinar":{"video_id":"","video_preview":"Add preview here...","dl_video":"","preview_images":[{"image":false},{"image":false},{"image":false}],"button":""},"page_faqs":[{"question":"How do CRM providers generate more qualified leads and demos?","answer":"

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